The Investigation And Analysis Of The Present Situationof Sports Industry Managed By The Colleges And Universities In Qingdao City

The clientsthe targetsitems and styles of the sports industry of colleges and universities in Qingdao city,and the main factors influencing the management were investigated and analysed.On the base of this,the directions of development were pointed out,for the reference of the similar seaside cities.Conclusion: 1. There are 75% of colleges and universities in Qingdao have set up organizations or companies of sports industry. At present it is at the initial stage,andthe benefit of the sports industry of colleges and universities in Qingdao not very good. But most of the physical education teachers and manager in colleges and universities in Qingdao considered that it is necessary and will be a good future for sports industry.2. The main purpose of the colleges and universities sports industry in Qingdao is serving physical education work and healthy plan,the main clients of the sports industry are students and staffs.3. Most of contents of sports industry of colleges and universities in Qingdao are renting stadiums and gymnasiums,sports training.Selling sportsware and sportsclothing is the subordination.The items of the management are different because of the majors and the real conditions of the colleges and universities in Qingdao. The investigation showed that sports information consulting will be the pillar of the sports industry of colleges and universities in Qingdao.4. The chief current managing ways of sports industry of colleges and universities in Qingdao are run by physical education department and rear-service department,but executive hoping is individual contract foring,managed by oneself complacement profit and loss.Currently managing way can not already adapt the market economy.The sports club managing in the way of temporary clients.5. Problems are existing in the management of sports industry in about 80% colleges and universities in Qingdao,the main problems are lack of capital and person with ability of management.At the same time,some of the interior policy and the way of administer of the school affected the development of sports industry of colleges and universities in Qingdao.