Comparative Study On Chinese Wushu Fighting Events And K-1,UFC’s Market Operations

Chinese culture has a long history, broad and profound, as a unique Chinese cultural treasure wushu in today still shine. Wushu culture from ancient to modern times which is sacred in every one of us Chinese mind, glows the new vitality with the social stability and prosperity of Chinese wushu. The wushu competition is becoming more and more popular, especially competitive antagonism of representative strong free combat games, regardless of race site or network and TV are highly concerned by the Chinese people.The success of the2008Olympic Games, Chinese has become a focus national of global sports business competition, sports games resource will be greatly enrich. Sports competition in twenty-first Century appeared the momentum of rapid development, especially the wushu fight event will attract the eyes of the world to China, and this is the wushu fight events of the turning point of our country. During the eighteenth congress clearly put forward to promote market orientation, this provides policy support for our country sports event operation. Constantly absorbing foreign wrestling and operation experience will promote the development of its own. At the same time, the UFC, K-1events have formed alliances worldwide, any organization or individual can participate, renowned in the world, which can attract a large inflow of foreign capital has brought strong economic support for the operation of events it is very worthy of our reference. The rapid development of economy and so intense the industry competition, in order to achieving faster and better development of wushu fighting events, a set of perfect system and reasonable operation strategy must be provided.By the method of literature, expert interviews, logical analysis and comparative research method, this paper investigates and study the operating conditions of Wulin assembly, China Wushu occupation League, Wulinfeng and China Kung Fu combined with two foreign classic match analysis of Chinese wushu fighting events operations strategy at present, and summarizing of these problems in the operation process. The conclusions are as follows:(1) The government department to participate in the game operations to a certain extent, solve the game operations in the process of absorption and utilization of wushu resources problem, but too much bound by limit the flexibility of the event itself.(2) Although the wushu fighting event in China starts late, but the prospect of market is domestic,it is in booming period, there’s an large market potential.(3) The media hype can make the whole industry to the boil, the lack of publicity and hype events only will do more and more cold, eventually become a backwater. (4) The successful operation of "K-1" and "UFC" has its own unique approach in the world:accurate market positioning, rich profit, strong media publicity, elaborate events packaging and flexible market oriented strategy are worthy of our deep drawing.