Research On Operation Of The Market Situation And Strategies Of WuShu GongFa Competition

In order to better digging, sorting, conservation, heritage, promote the Wushu Gong movement, constantly satisfy the growing masses of the people of leisure entertainment, fitness, and other social and cultural needs, the State Sport General Administration of Wushu Management Center invite the relevant experts, after repeated the repeated demonstration, culminating in the November 2004 launch of a national Wushu Gongfa contest of the new martial arts tournament.Wushu Gong Fa competition is changing the incomplete development of the contemporary situation of martial arts, martial arts for a new era of comprehensive heritage, development of great significance. As a brand new event, Wushu Gongfa contest shape after five years of development while, in the Wushu Gongfa competitions have a certain influence, but as something new to its growth is always accompanied by continuous improvement and improved at the growth stage of the Wushu Gongfas contest are also facing a lot of issues that must be resolved, especially in a market economy environment, using what kind of development patterns.This issue is directly related to martial arts skill, ability to adapt to the new era of competition development environment with the times, ultimately to achieve their own in the new era of survival and development. In this study, sports economics, sports marketing, sports management, event management and management of knowledge as a theoretical basis for related disciplines, to Wushu Gongfa contest mode of operation starting point for research studies, using literature, expert interviews, text volume survey method, mathematical statistics, logic, analysis, observation and other scientific research methods, the ultimate Wushu Gongfa contest proposed operation of market-oriented development ideas, aimed at the development of Wushu Gongfa competition can learn from advice and theoretical guidance.This study Wushu Gongfa contest for the past five research background, the operation of the status quo from the event analyzes the development of Wushu Gongfa contest the status quo, and on this basis put forward relevant recommendations and market strategies, the results showed that:1. A Wushu Gongfa competition and healthy development of the successful hosting of the importance of the following:(1) carry forward the national traditional culture. (2) to promote comprehensive and sustainable development of martial arts. (3) The excavation, protection, promotion, display, traditional exercises. (4) a rich social and cultural life, promoting universal fitness activities.2.Wushu Gongfa competition events than any other martial arts have a look at characteristics:(1) financial routines, Sanda competitions essence in a character. (2) The project settings match the mysterious and rare characteristics. (3) people's own extreme sports events.3.The operation of Wushu Gongfa contest the status quo and existing problems:Wushu Gongfa competition at this stage group is mainly involved in martial arts schools and universities, a relatively small number of participants, the lack of a good mass base; event the organizational structure of a simple lack of professional event operation personnel; event planning package is too rough, not well reflect the unique cultural connotation and event characteristics of the project can not be good to attract sponsors, led to the event's own fund-raising difficulties, effective market with fewer resources, is not high profile event; event organizers to lack of marketing awareness, marketing concepts lags behind, the brand value of the event have paid insufficient attention.The quality of the event to be further improved; tournament has been held for five though, but the event no long-term continuous development plan.4.Wushu Gongfa contest the idea of market-oriented operation:(1) from the perspective of sustainable development, the development of events to locate. Gong martial arts should not only focus on the development of a high standard of professional martial arts groups in the cultivation of Gong, but also pay attention to all the people involved in mass cultivation of martial arts groups, Gong, Wushu Gongfa skill development of their own race to adopt market-oriented mode of operation, from the market-oriented, professional, objective point of view to locate the event a wide range of development goals. (2) a focus on the improvement of product quality event. Efforts to improve the event of an ornamental, and create exciting events, establish brand awareness, improve the visibility of events, focusing on the construction of cultural connotation.(3) event sponsorship strategies. Targeted, science and the choice of sponsors, focusing on the improvement of their own values, and sponsors to achieve mutual benefit and win-win situation, the introduction of a professional event intermediation and improve the quality of the event sponsors. (4) Science of the event package. Efforts to improve the event's image, focus on a joint news media appropriate publicity hype, the planning of the event through advertising packages to promote and further enhance the viewing event, increase the value of the event. (5) event publicity and promotion strategies. Integration of media resources, and step up publicity on the use of multi-channel communication and promotion of the event. (6) Wushu Gongfa promotion and spread strategies. Organize multi-level multi-level skill competition, strengthening exercises at the local Wushu Gongfa promotion and dissemination of, and actively develop the market martial arts exercises performed. (7) the introduction of a professional event manager to improve the operational efficiency of the event.