The Programs Design And The Strategy Research Of The Health Maintenance Of The Traditional Sports In The Enterprise

In recent years, with the development of the national economy level enhancement,people growing demand for health keeping in good health, health services will become anew economic growth point. Along with the modern pace of life in the information age isfast, working pressure, the enterprise staff’s declining health status, sub-health and thelong-term chronic disease, become an important topic of social health problems, around theenterprise staff’s health fitness service has become the focus of the market at present.In the18th the third plenary session of\"deepening the economic system reform, tobring into full play the decisive role of market in resource allocation\" of the relevantbackground, how to exert the social value of the traditional sports keeping in good healthand healthy cultural value, to the enterprise, employees for the enterprise service? How tocombine traditional sports keeping in good health and marketing, to explore the traditionalsports keeping in good health service market and the market path? How to set up thetraditional sports keeping in good health service effect of the product and brand reputation?Paper around the two companies in Beijing, on the basis of the traditional sports keeping ingood health promotion practice combines the current related information about the healthservice market, in the process of practice, the relevant personnel for the interview,investigation, analysis of the traditional sports keeping in good health and its related healthservices market present situation and existing problems, and sums up the traditional sportskeeping in good health to promote the enterprise experience, try to summarize andconstructing the traditional sports keeping in good health enterprises promote themarketization of practice operation pattern, design and marketing strategy, for thetraditional sports keeping in good health enterprise promotion, marketing, the healthservice market development to provide the reference.In recent years, with the development of the national economy level enhancement,people growing demand for health keeping in good health, health services will become anew economic growth point. Along with the modern pace of life in the information age isfast, working pressure, the enterprise staff’s declining health status, sub-health and thelong-term chronic disease, become an important topic of social health problems, around the enterprise staff’s health fitness service has become the focus of the market at present.In the18th the third plenary session of\"deepening the economic system reform, tobring into full play the decisive role of market in resource allocation\" of the relevantbackground, how to exert the social value of the traditional sports keeping in good healthand healthy cultural value, to the enterprise, employees for the enterprise service? How tocombine traditional sports keeping in good health and marketing practice, to explore andoptimize the traditional sports keeping in good health in enterprise promotion mode? Setup the characteristic of traditional sports keeping in good health health care products. Thispaper revolves around two enterprises in Beijing to promote traditional sports keeping ingood health teaching practice combined with the present background information in therelated health service market, in the process of practice, the use of the interview,investigation, analysis of the traditional sports keeping in good health and its related healthservices market present situation and existing problems, and summarize the experiences ofthe traditional sports keeping in good health to promote the enterprise, preliminary buildthe traditional sports keeping in good health enterprise promotion of market-orientedoperation plan and marketing strategy, to the traditional sports keeping in good healthpromotion, enterprise marketing, the development of health service market to provide thereference.After six months of teaching experiment of solution testing, the followingconclusions:A, the traditional sports keeping in good health can effectively improve the enterprisestaff’s fatigue damage and fatigue, is the enterprise marketing important place to start. Forthe\"office syndrome\" of modern enterprise employees a significant recovery effect, moreconducive to the promotion in the enterprise. Traditional sports keeping in good health inthe enterprise existing blind area, need more practical experience to make up for, and thereis great potential for development.Second, this study marketing solutions obtained good effect in practice, for thetraditional sports keeping in good health project promotion in the enterprise to provide thebasis.The implementation of the three, the promotion scheme more smoothly, and achieved good results, the obtained satisfactory economic benefits. In the process of planimplementation to obtain more practical experience, provide a reference for futurepromotion.Fourth, due to the limitation of the study, the traditional sports keeping in good healthin the enterprise promotion plan still exist deficiencies, need further through practice toperfect.In combination with the practical situation of enterprise employees’ health and, in thetraditional sports keeping in good health marketing and promotion plan of the enterpriseput forward the following Suggestions and countermeasures:A propaganda way: the scheme adopts the way of propaganda mainly leaflets, field topreach, and performance, lack of modern transmission way; Publicity can use after theproposal about traditional sports health promotion file issued by the government, usingmore modern way of publicity, such as multimedia, micro letter, web pages, such asincreasing transmission range, let more people understand the traditional sports keeping ingood health, generate interest.Two solutions on the implementation process: in the process of implementation of thisplan, because of the influence of various factors lead to plan each link cohesion not smooth;Suggestion in future promotion scheme implementation to strengthen each link cohesionenhancing coach with the competent authorities of cooperation degree, make the schememore smoothly.Three coaches: coach coaches the scheme choice more fragmented, no systematiccoaches team; After the proposal of the promotion promotion organization and include acombination of traditional sports keeping in good health professional institutions of higherlearning, and develop systematic professional coaches team.Four in the study on enterprise employees to the change of physical and mental health,rely mainly on the form of questionnaire survey statistics, the result is not enough authority,after the proposal plan formulation, using the knowledge of the health management oftarget market investigation, from the perspective of a more scientific for health monitoringof the target population, get more precise effect.Five design of this study is based on the practice basis, research is not enough mature, after the proposal of the project design to drawn up under the communication withprofessional marketing personnel, more conducive to the traditional sports keeping in goodhealth in the enterprise.