Qixia City Of Shandong Province Rural Leisure Sports Development Present Situation And Countermeasure Research

As Yantai Qixia city, covers an area of the largest prefecture GDP accounted for Yantai’stotal GDP is relatively small, mainly agricultural and industrial in the industrial structure, lackof new pillar industry to promote the development of the economy further, and the sportsindustry as an emerging industry in the tertiary industry in our country, played a key role inthe economic development of our country. With the continuous development of ruralurbanization, urban-rural gap is more and more small, emancipating our productivity, farmershave enough leisure time, this is for the development of rural leisure sports industry providesa good opportunity, Qixia city because in the interior of Yan Tai, lack of Marine resources,rural leisure sports development is relatively backward, but it has a rich local culture, cultureand natural resources, as long as the use of realistic development mode, use the scientificmethod, Qixia city on the development of rural leisure sports have a lot of space.In order to further understand the condition of Qixia city rural leisure sports industrydevelopment and the environment, screening of Qixia city rural leisure sports industrydevelopment have reference information, this paper with the development of rural leisuresports in Qixia city community as the research object, through the literature material law,interview Qixia city of Shandong province sports bureau leadership and related projectdevelopment director, field investigation, analysis of the status quo of Qixia city rural leisuresports industry development, market positioning, restricting factors and characteristics, findthe problems existing in the development of rural leisure sports and put forward thecorresponding suggestion, finally proposes exploratory multi-agent cooperation participatoryrural leisure sports industry development mode, to Qixia city rural leisure sports industrydevelopment to provide certain reference.The main conclusions:1、Qixia city, the development of rural leisure sports in resource utilization is low, thedevelopment target is not clear, lack of system of the overall development planning, and localstrength combined agriculture, tourism, rural leisure sports resources is low.2、Qixia city, rural leisure sports development process each link is not clear, form acomplete set of service facilities is not enough and associated market is not fully developed inan all-round way.3、Restricting the Qixia the factors in the development of rural leisure sports is the Qixiarural sports development present situation, its own economic level in rural areas, rural culturalbarriers, exogenous project development planning.4、Qixia city in the process of the development of rural leisure sports propaganda isinsufficient, low degree of the participation of the local rural residents, rural leaders at all levels and farmers lack of leisure sports consciousness.5、 Multi-agent cooperation participatory development mode can better coordinatedevelopment between the main body of interests, it is easier to get support of farmers, toavoid resource occupy Chinese farmers.