Research On Micro-blog Innovative Application In The College Ideological And Political Education

In recent years, with the “Sina Micro-blog”private beta launch, micro-blog as a newsocial media has become the focus of public attention, this new carrier enables the exchangeand communication between people become more convenient, but it also brings newchallenges to the ideological and political education in universities, With the author onideological and political education wholehearted enthusiasm and persistent pursuit, use ofliterature study, questionnaire, comparative analysis, in-depth analysis the use of micro-blogof college ideological and political education status and feasibility, the introduct ion ofinnovative applications of ideological and political education provides practical strategies andsolutions for micro-Blog, the purpose is to build ideological and political education “microera” to improve the timeliness of the ideological and political education. The full text isdivided into four parts.Part I: The main topics of the reasons elaborated, introduction significance of the topic,research status and research methods.Part II: Features of micro-blog, the current situation of college students use micro-blog aswell as the feasibility analysis of ideological and political education of college students in themicro-blog; firstly, the concept of micro-blog have defined; also discusses the features ofmicro-Blog; Then, analysis basic conditions of the micro-blog become ideological andpolitical education from three aspects.Part III: The Impact of micro-blog ideological and political education; from the richdiversity of the tweets, super interactive and open discussion of micro-blog to ideological andpolitical education opportunities, speaking from micro-blog and information in different ways,the message “fission” communication, lack of supervision and filtering mechanisms, soexpounded challenge of micro-blog brought to the ideological and political education, andfinally analyzed and summarized the problems of micro-blog to College ideological andPolitical Education.Part IV: Countermeasures of micro-blog introduced ideological and political education of innovative applications, recommendations for improving the environment under themicro-blog ideological and political education. Establish a rational view of micro-blog,micro-blog college students to enhance media literacy and ethical quality, properly set up tocarry out micro-Blog sight ideological and political education of new ideas, establish a soundfull of educating people of ideological and political education micro-blog cluster and docombine micro-blog ideological and political education with other carriers, guarantee fullparticipation and interactive, and effectively improve the relevance and timeliness of theideological and political education.