The Strategies Of University Students Network Group Event

Recently, as the growing of Internet, it not only subverts the traditional mode of transmission of information, but also has the ability to change the public opinion. Now, according to the China Internet Network Information Center (CNNIC) statistics, Chinese netizen dimensions in the continued expansion of state, the total number of Internet users has reached6.32billion, ranking first in the world, among them, students in the proportion has risen to25.5%, with a large group of university students on the Internet exchanges frequently, information transmission fast, big influence beyond people’s imagination. Therefore, if the university network group events towards the development of non rational direction, the consequences will be very serious, even will produce some adverse effects in the realistic society, establish a correct outlook on life, the values of college students have a negative effect, even the personal and property safety crisis people. Given the possibility of network on college students of these adverse effects, the network group events in college students of this emerging research direction were analyzed, and put forward the corresponding strategies.The whole research process in discover problems, analyze the inherent law, through a case to prove the law obtains the solution strategies, application of the methods of literature review, case analysis research methods, methods of social network analysis, the life cycle theory, social network analysis theory as the theoretical basis, to the student network group events in Colleges and universities, and the characteristics of cycle etc. participation event characteristics and behavior, staff development is a comprehensive and detailed analysis. Based on the theoretical analysis, has selected Dalian University of Technology discussion group watercress network in Colleges and universities together with the network group events for the empirical case study, and the case of events fully and accurately analyzes its forming process, diffusion process, the participation of personnel network structure relations and the network public opinion and the changes of the contents, through a lot of analysis, sum up and summarize the conclusion, and puts forward corresponding strategies.Based on summing up the case, the first three steps aimed at college student’s group incidents of network formation, the formation of the corresponding coping strategies respectively, namely, prevention control, breaking the three strategies. Specifically, strategies to prevent, to strengthen the emergency response capacity of college students, school teachers and students to establish internal and external Internet communication channels, carrying out network real name system and improve the safety management system of campus etc.. Guide and control strategy of network public opinion, establish the correct value orientation, the net group events in public opinion guide rational, reasonable play "guide public opinion leader" into the mainstream the correct view of service and the construction of college network news spokesman etc.. Blocking strategy, timely restraint core figure to control the source of infection, lock the spread and quickly delete to cut off the route of information communication and strengthen legal education for teenager’s netizen to improve susceptible quality three ways. Through the study of relevant coping strategies, to the college student’s group incidents of network management and guidance of the play a certain reference role.Basing on the features of College Students’network group events and formation mechanism as a breakthrough and a case to prove the idea to write is divided into five sections:The first chapter is the introduction part briefly describes the significance of this research and solving way. First elaborated the research background, significance and research status at home and abroad and the present situation of the problems and shortcomings, the overall framework of the basic content and research methods of this paper, the train of thought and thesis are described, and finally put forward the innovation and shortage of this paper.The second chapter is the use of the theory that the definition and the concepts related to the issue of. First on the "mass incidents" and "college students group incidents of network" and other related concepts in detail and definition, makes this omission does not exist in the concept explanation, so that readers of professional nouns in the preliminary understanding, clear to the study of the expression of views. Next, the theory of this method by detailed explanation.The third chapter the author will of college students in the network group events in the participants and the event itself are summarized and analyzed in detail. Such as the characteristics of involved personnel, personnel involved in the behavior, characteristics of event development and the whole event experience life cycle.The content of the fourth chapter is the analysis of the practical cases, respectively, using life cycle theory to the case of the forming process, the number of events issues change analysis, and the analysis method to study the relationship between the network structure of the personnel involved in the social network, that formed the development of key elements in the case, and confirm the network group events by college students evoked, importance of diffusion, outbreak to the process and opinion leaders to quell the formation.The fifth chapter from the conclusion of cases, combined with the actual method and theory, in the first three steps of the formation process, proposed the "protection","control","off" the three categories of coping strategies, and make detailed explanation.The sixth chapter is the summary of the whole article.