Research On Guidance Strategies Of College Students' Network Opinion Leaders

With the continuous development of society,self-Media and all-media technology are becoming more and more mature and universal.The new network era has come,and the network is inseparable from our life.The majority of Chinese netizens are students.College students,as the younger generation of society,are always at the forefront of the development of the times and have a higher acceptance of the Internet.While the network brings convenience to the study and life of College students,it also raises new problems,opportunities and challenges to the ideological and political education in Colleges and universities.Network opinion leader refers to a group of people who use network platform to transmit information and are in the center of information network in the network society.While they express their opinions or disseminate information,they also influence the behavior and attitude of netizens,thus influencing the social groups.Therefore,how to realize the leading role of College Students' network opinion leaders in modern society,so that they can serve the efficient ideological and political education work,promote the positive energy to spread actively,in accordance with the healthy direction to influence the efficient network public opinion,has become a new problem in the new era.In view of the above problems,this paper takes the network opinion leaders of college students as the main research object,uses literature research method and interdisciplinary research method,through the study of their characteristics and roles,to explore their impact on the ideological and political education of colleges and universities,so as to better carry out the ideological and political education of College students through the network.The full text is divided into three parts.The first part is the introduction.This paper briefly introduces the background and theoretical basis of our institute,and comprehensively analyses and combs the literature at home and abroad.The first and second chapters belong to the second part.This paper mainly elaborates the related concepts,lays a theoretical foundation for the full text,puts forward the positive influence of College Students' network opinion leaders in the development of modern society,and points out the future research direction.Chapter two analyses and discusses the network opinion leaders of college students from the perspective of the current situation,forming conditions and mechanism.Chapter three is the third chapter.This part tries to put forward the basic principles and effective key strategies of guidance with universal significance through the analysis of College Students' network opinion leaders in the previous part,combining with the characteristics of the times and practical requirements.