SWOT Analysis Of The Development Of Beijing Amateur Football League

With the rapid development of economy in our country, there are more and more people begin to pay attention to their spiritual life. But soccer sports as the world’s first movement, also attracted more and more people are involved. But the development of our amateur football league is still in an initial stage, with football developed countries there are still a big gap. In order to speed up the Beijing amateur football league football development, increase of population in China. This article uses the literature material method, expert interview method, questionnaire survey, data analysis and SWOT analysis, to study the amateur football league. And based on the predecessors’ research results, combined with the development of the amateur league now, for the sustainable development of the amateur football league, statistics and analysis from four aspects, content:The strength of the amateur football league in the sustainable development of Beijing city (S):A good football atmosphere; many fans, there are many amateur league of all sizes; participate in the threshold is low; help to build a harmonious society; to expand the social range, promote the exchange of healthy people.The weakness of the amateur football league in the sustainable development of Beijing city (W):The amateur league system, system is not sound; Players level is generally low; the team or club organization is loose, not standardized; social awareness is not high; the coach level is not high; for the league brand awareness is not strong.The opportunities of the amateur football league in the sustainable development of Beijing city (0):The favorable policies of the state; rapid economic development; a stable political environment; media dissemination way developed; the population factor huge; vigorous development of sports industry; sufficient conditions. The threat of the amateur football league in the sustainable development of Beijing city (T):Referee generally low level; the low per capita income, less consumption of sports; football population is relatively small; amateur League in medical insurance conditions are poor or no; national team poor performance, and Top league frequent problems.By the research can be seen, the development of Beijing amateur football league has advantages, and disadvantages, both threats and opportunities, with. But on the whole is more advantages than disadvantages, opportunities than threats. The amateur football league development not only can exercise the body, improve the people’s health, but also can promote the construction of harmonious society in China, but also can improve the mass basis of the Chinese football.So, we should strengthen and perfect the system and the system of amateur football league, improve the level of amateur football league foster strengths and circumvent weaknesses, as soon as possible, set up a complete competition system in conformity with the actual situation in our country. The amateur football league can develop healthily and fast.