The M-Learning Research Based On Integration Of The TAM And TTF Model

As human society entered the era of knowledge economy, the updating of knowledge is accelerating and the learning needs of the people are becoming increasingly strong. Facing this anytime、anywhere learning needs, the traditional education way has been difficult to meet, people will inevitably face the problem of life-long learning. In recent years, mobile Internet technology and mobile devices has been rapid development and popularization, a new type of learning model (Mobile-Learning)came into being. People can be anytime anywhere access to learning resources by Mobile-learning. So mobile-learning is an ideal way to achieve life-long learning. Therefore, mobile learning will have broad market prospects in the future. In such a realistic context, this study focuses on mobile learning applications’ use intention and it’s influencing factors. Hope the research results can help software developers and operators understand customer needs, optimize marketing promotion.This article first introduces the concept of mobile learning. Then, after meticulously combing literature about mobile learning at home and abroad, we identify Integration of the Technology Acceptance Model (TAM) and Task Technology Fit Model (TTF) as the research framework. Subsequently, a systematic review and analysis of technology acceptance model theory and task technology fit model theory has been carried out. And we review the relevant literature on TAM and TTF. On all these bases above, this paper finally constructs the research model including task-technology fit, perceived usefulness, perceived ease of use, subjective norms and use intention. Based on278copies of empirical data, we carry out the statistical analysis with the SPSS18.0. The results show that task-technology fit has significant positive impact on perceived usefulness and perceived ease of use. And perceived ease of use has significant positive impact on perceived usefulness. Also perceived usefulness and perceived ease of use have significant positive impact on the intention of using mobile learning applications. And subjective norms have significant positive impact on perceived usefulness and the intention of using mobile learning applications.Based on the research results above, we conduct the thorough discussion in the end.