Research On Tourism Resources Development Under The Perspective Of Martial Arts Culture

Culture and characteristics are the soul of tourism. Therefore, as the culture of Chinese characteristics, Wushu culture have inevitably caught the attention of tourism market. At present, the domestic Wushu tourism carried out like a raging fire, and has made gratifying achievements. However, from the view of current development trend, the development of Wushu tourism has great limitation. First, the current domestic Wushu tourism types focus much on material level and system level, as for the mining of the deep spirit level, it is still not deep enough. Second, regional and historical characteristics of Wushu tourism are also the keys to restrict its large-scale development and the keys to perfect industry chain. Influenced by the regional factors, the development types of traditional Wushu tourism mainly concentrate on a few holy land of Wushu and Wushu village, and the boxing without the history heritage and its own characteristics is not paid attention to, which greatly restricts the development of the Wushu tourism. Martial arts culture as an important part of Wushu culture, the martial spirit and martial arts ethics it contains are of great value for development. In addition, the development of martial arts culture is influenced lightly by the regionalism of Wushu tourism,which is conducive to the improvement of Wushu culture industry chain.In this study, I use the method of literature, comparative analysis, field investigation, expert interviews, case analysis. We can develop the material and nonmaterial Wushu tourism resources from the martial arts culture angle by integrating a variety of developed and undeveloped resources,and applying various means of scientific and technical innovation to show by the form of art and entertainment in order to develop new fields for Wushu tourism industry, and to provide new support for the martial arts culture.From this paper, I come to the following conclusions:1.The development of Chinese Wushu tourism resources has made certain achievements. The specific ideas of regional characteristic culture elements’ participation in the development of tourism resources have basically been formed, but the situation of how to systematically mine various elements in Wushu culture to create personalized martial arts tourism industry chain has not yet formed.2.By analyzing the situation of tourism resources in Heng Shan area and the development trend of the Heng Shan tourism industry, as well as obvious local location advantage, brand advantage, talent advantage, we can find that it is practical for Heng Shan to develop the theme tourism of martial arts culture.We should develop it by combining the above theoretical basis, and we have positioned the crowds of Heng Shan martial arts culture theme tourism, and have planned the project, which includes tour project, experience project and reception project.3.Through the analysis of the general theory of developing tourism,and the evidence of domestic and international relevant cases as well as the examination of the characteristics of Wushu tourism resources, we can try to develop Wushu tourism resources from the perspective of martial arts culture,and summarize the factors of development of martial arts culture field and Wushu tourism resources; Four major principles(Protruding tourism theme principle, protective and economic complementarity principle, traditionally and scientifically combining principle, comprehensive development principle);Three models(Virtual and Reality combination type development model,Recovery scenario type development mode, Cosplay type development mode).