Research On The Development Path Of Wushu Tourism In Hebei Provinc

With the continuous improvement of national economy and living standards,people’s demand for tourism is no longer satisfied with the traditional tourism projects,so the development of emerging tourism industry is imminent,"martial arts +tourism" is a good development direction.Wushu,as one of our unique inheritance culture,has rich cultural deposits and colorful boxing characteristics.At present,the theoretical research on the development of wushu tourism industry in China is not enough to support the practical demand of wushu tourism industry.Yongnian Guangfu Ancient City of Handan City is an ancient city integrating thousands of years of history and modern culture.It is the only cultural ancient city integrating "mountain,water,city and culture" in the north.It is also the birthplace of Chinese Yang and martial style Taijiquan.Therefore,how to make use of the unique cultural tourism advantages of Guangfu ancient City and provide development opportunities for the development of martial arts tourism industry in Hebei Province has become a problem that cannot be ignored at this stage.This paper studies and analyzes the development path of martial arts tourism industry in Hebei Province through the methods of literature,field investigation,interview,case analysis and SWOT analysis.The research shows that:(1)The management mechanism of Yongnian Guangfu Ancient City by Handan Yong City Cultural Tourism Bureau has not yet been formed.At present,the major scenic spots in the ancient city of Guangfu have not realized unified management and are too scattered.(2)At present,Handan area has initially formed a diversified development pattern of "government guidance,enterprise based,market operation and multi-participation",but there are still insufficient capital supply and single supply channels;The government’s financial support is insufficient and the guidance to enterprise investment is insufficient.Lack of strong financial institutional services.(3)The ancient city of Guangfu,Yongnian County,Handan City,now just the combination of martial arts and tourism in the superficial,the form is a marriage of the two,but in fact,the appearance is in line with the strategic thought of long-term development,more difficult to achieve the true combination of "I have you,I have you".(4)At present,the martial arts tourism of Yongnian Guangfu Ancient City of Handan City is still in an initial stage.Although there have been some subdivisions of martial arts performance,martial arts training,martial arts health and other industries,the resource development is still on the surface.The deeper background connotation has not been effectively explored and developed,forming its own industrial characteristics and lacking certain core competitiveness.Based on the above results,in order to better develop the martial arts tourism industry of Yongnian Guangfu Ancient City of Handan City and effectively promote the local economic level,the following optimization strategies are proposed:(1)The local government should strengthen relevant support policies for martial arts tourism,take policies as the guidance,laws as the criterion and resources integration as the guide,strengthen market management,promote industrial integration and establish relevant linkage cooperation mechanism.(2)Establish its own brand positioning and design its own martial arts tourism image,and use the Internet to promote and enhance its brand awareness.(3)Attract high-end talents through preferential policies and welfare benefits,conduct special training for talents of relevant enterprises,and establish a dynamic talent pool.(4)Strengthen the guidance of industrial integration,promote industrial innovation and development,and launch martial arts health,performance,training,festivals,sightseeing and other tourism routes to meet tourists’ different needs for martial arts tourism.