| In 2014, the State Council announced to speed up the development of sports industry and promote the policy documents of sport consumption, and related work on speeding up the development of the sport industry for the deployment of. "Sports industry" more and more appear in the government work report, therefore, to accelerate the research of the sports industry development more and more has the meaning of reality. The industrialization o sports, sports is refers to the use of their own advantages, its economic function, into the market, realize the benign cycle development of sports. The most important par of sports industry-- sports events(such as the Olympic Games, the world cup) ha always played the traction on the whole industry in the development of sport industry, to create a wonderful event, has a positive role to accelerate the development of the sports industry in china.In sports events in our country, the main reason leading to the development o power shortage is many splendid sports event is not enough, can not effectively attract continued attention to social masses. This kind of abuse, can not becompletely solved by temporary hype, only strengthen the wonderful degree of sports events at all, constantly showing the perfect game for the audience, to make our country sports events on the right development of the fast lane. In order to solve this problem, based on adaptive to the situation of our country, should actively use and the introduction of foreign advanced sports success experience. CBA as the highest level of Chinese basketball tournament, after years of development has made a lot of progress, but, as the CBA problems like many of our other sports events encountered problems, the game was not good enough, can not attract more attention of the society. NBA is the world’s most famous basketball tournament, with 60 years of development and explored to create a set of successful experience of wonderful events, therefore, study and draw lessons from the NBA experience, has very important significance for the development of CBA. The final aim of developing CBA is still based on CBA as a breakthrough point, infer other things from one fact, provide reference ideas for the development of other sports events in China, so the development of the sports industry in china.Current research to create wonderful events in the NBA, there is insufficient, these problems in the following two aspects. Research, some studies are limited to the individual methods on NBA to create a wonderful event is thin, the lack of systematic research, others only on a certain class of other ways to do a simple summary, lack of depth and breadth, however, the research on the systematic process is a study to further the need to break through the bottleneck, also provide security, reliable theoretical basis for the practice of it, to do an in-depth study of this article in the systematic aspects. System, refers to the use of a certain way of existence, research results have been classified, or finishing processing, make it together as a system arrangement, to facilitate the use of activity.Methods the paper to make a wonderful events on the NBA in the use of literature study, interview, logical analysis and case analysis methods such as in-depth analysis based on NBA to create a wonderful event using systematic way, arrange and finish, and sorted out the content to do a detailed analysis. The text part method of NBA to create a wonderful tournament divided according to the principle of systematic will: Institutional method, phase method, economic method and other methods. Including the system method: adapt to the commercial operation of the competition rules, rational distribution, rational team NBA team property rights model, adapt to the competition schedule and management talents. Including stage method: NBA method of solution marketing work and labor disputes. Economic methods are: lockout interest distribution, NBA NBA tax salary cap and luxury and distribution of interests caused by not even "". The other method is: NBA "meet the lead dog" management mode, NBA development scale, market cheerleaders, NBA hall NBA service and team culture construction. Finally, a separate list of analysis of two case, respectively is the team culture construction case analysis and NBA on the NBA salary cap. Due to the limited conditions, this paper does not have method to the controversial systematic classification, pending further study. |
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