The Study On The Professional Ethics Education Of Tourism Management Students Specialty In Higher Vocational Colleges

Since reform and opening up, the tourism as an important pillar of the tertiary industry in the national economy, making use of its unique advantages, in driving China’s economic growth, broaden employment channels plays an important role. Natural guides and tourists in the tourist industry plays a vital role as bridge and link between, rapid and stable development of the tourism industry will no doubt play an important role. Is undoubtedly a good work ethic is tourism and industries where the survival and development of the fundamental, improving the professional quality of tour guides, specification and optimization guides for ethical behavior, to create a professional level skills, superior moral quality of tour guides, will have important significance for China’s economic and social development and impact. As a qualified tour guides not only has strong expertise, and also want to have a good moral quality. However, in recent years, with the development of tourism, issues relating to professional ethics construction of the tourism sector, tourist immorality phenomena is apparent. For example, tour guides service quality, lack of credit rejection serious, compulsive shopping, tour guides, a series of problems and became the focus of complaints from tourists in the tourist industry.Tourist management specialty in higher vocational colleges are essential part of students’ professional ethics education, education on ways and means of its single, lagging educational approaches such as problem to be solved.This paper studies of tourism management specialized students’ ethic education in higher vocational colleges through construction problems. The first part, mainly from the background on the issues and research value, research ideas and methods of research summary in terms of description of tourism management specialized feasibility and necessity of moral education of the students. The second part is mainly to define the related concepts and presented in Kohlberg’s theory of moral cognition development stages and constructionist learning theory, and theory of moral education based on professional ethics education is outlined. The third part, through questionnaires and interviews, pointed out the problem of professional ethics educational way and analysis the cause of the problem. Part four, through domestic and international professional ethics educational way to compare and sum up, benefit from the scientific and rational professional ethics educational way. Part v, above a few sections of the content proposed path of tourist management specialty in higher vocational college students’ethic education new paths.This Institute main is on ethics education way for analysis and to this as according to, while combines questionnaire survey and interview, for tourism management professional ethics education in the by exists of problem, for owned due to and exploration out effective of ethics education way, for high vocational colleges tourism management professional students ethics education of implementation and perfect provides must degree of reference and revelation, efforts upgrade China vocational education of results.