Xiangxi Prefecture Of Tujia Traditional Sports Culture Resources And Creative Development

With a new round of reform whirlwind blowing, The culture of "the great development and prosperity" has become the theme of the times.Under the correct leadership of the government, the traditional cultural and creative development are all in order in the national minority areas. Tujia Waving Dance and square dance become the country’s well-known fitness dancing through the fusion of music, movement, clothing, technology. Along with the cultural opening to the international stage,high foot rhythmic gymnastics appear in cctv spring festival evening show, traditional sports elements greatly inspired people’s curiosity to explore the traditional culture. Develop traditional culture creatively to make it accord with the demand of the modern society development the public aesthetic. This enriches modern sports athletics, fitness, and entertainment, and more importantly the intrinsic value of traditional sports culture has been effectively inheritance and utilization, and then protect the traditional sports elements in modern sports, school sports elements embedded, community sports, fitness, physical culture tour, art performings and so on.Through the analysis of literature, field investigation, expert interview, case study, Xiangxi Prefecture of Tujia traditional sports culture resources and creative development present situation,development background and value, and the content, type, form, culture market of the creative development, The first part expounds on the introduction. The object and content of study, and the topic significance, purpose, research ideas and methods are described, the related literature are reviewed, and the relevant concepts are definited.The second part expounds on the background and value of the Tujia traditional sports culture resources development. It summarizes the creative development of policy, economy, culture, industry development and its development value.The third part expounds on the current situation of Tujia traditional sports culture resources and creative development. It analyses the content, types, forms and culture market positioning of the creative development.The fourth part uses the SWOT analysis method to analyse the impact of internal creative development of its own superiority(S), weekness(W), opportunities(O) and threats(T).The fifth part is the case analysis of the Tujia traditional sports culture resources and creative development, taking the success of the "high stepping horse" project as an example. It investigates on the project background and origin, creative point, project implementation effect, experience and the value of promotion, grasps the problems in the development process, and explores a new path for the creative development of the traditional sports culture resources.According to the existing problem of Tujia traditional sports culture resources and creative development and reasons. Firstly, use modern and network media to propaganda traditional sports culture resources of Tujia; secondly, extract Tujia traditional sports culture elements, and try to build the Xiangxi cultural theme park; thirdly, strengthen the plan of Tujia traditional culture entertainment products by combining the modern stage art performance; fourthly, pay attention to the inheritor team construction, and strengthen the innovation of heritage protection measures; fifthly, innovate the operation mechanism of cultural and creative industries, promote the development of regional culture and fusion of traditional sports culture; sixthly, develop tourism in Xiangxi, and creat the traditional physical culture tourism festival in Tujia nationality. seventhly, establish special Tujia Traditional Sports Culture Development Communication Center, and strengthen the mining, integration, inheritance, research and development work of Tujia Traditional Sports.