Situation Of Chinese Professional Volleyball Club Analysis And Countermeasures

"Three ball" is the Chinese people’s favorite big ball project groups. Chinese women’s volleyball team volleyball especially China had made a brilliant record in a variety of major international competitions. In China’s "three ball" league, the market’s attention on volleyball is far inferior to basketball (CBA league) and football (Super League) market, the volleyball club system is incomplete, the media is not strong, the mass penetration is not Higher problem, has become a hinder the development of China’s volleyball series of factors.1995 China Sports began the transition from a planned economy to a market economy. As volleyball "three ball" after one of professional soccer to implement career-oriented reforms began, China Volleyball Association Isa reform as a breakthrough in a series of the Volleyball and management system, after ten years of club system and the professional league, so far have been men, all 12 women’s volleyball career total of 24, semi-professional clubs have been established, but compared with Italy, the United States, Japan, Poland and other countries a number of relatively mature professional volleyball club, country Volleyball Club system is still nominally the club system is incomplete, poor marketing of other factors, shows that China volleyball club has not yet fully gone professional regular.At the present stage of development of the sports industry, though still relatively small, but is in a boom period, whether industrial or industrial scale quality are rising steadily and quickly, all have their own characteristics of industrial projects are slowly developing. Under such circumstances, various professional sports leagues will have appeared. For volleyball, the volleyball league is one of many categories of a professional sports league. The earliest sessions volleyball league sports in China in the context of the next reform through the introduction of capital, rely on market income, the implementation of home and away system, absorbing social sponsorship, relying solely on changing the country, the government invested contractors game situation, and then push Volleyball Association the flow of. talent, and gradually improve relevant rules and regulations, competition management ways to make volleyball a step by step into the market.From the current characteristics of professional volleyball club volleyball analysis of the current market, and propose appropriate opinions and suggestions in order to better activate the volleyball market. In this paper, get 2013-2014 National Women/Men regular season ranked league final ranking of the top four professional clubs for the survey, using literature data, expert interview and logical analysis, the present situation of professional volleyball clubs conduct research, and the main problems existing in-depth analysis, draw what conclusions and recommendations:1. The current Chinese Professional Volleyball Club is in the early stages of development, there is a market is not standardized, physical imperfect mechanism inflexible situation, the lack of law and market economy run many of the problems of coordination management mechanism and operation mechanism, to be in to improve and improve the development process.2. Factors leading to volleyball market downturn also the media do not pay attention and efforts to promote the organizers is not strong. Involved in the promotion of the media, it is to promote volleyball league indispensable an important part.3. The market for the popularity of volleyball, volleyball league competition system should make the appropriate changes. Therefore we want to develop the need for reform from the competition system and related rules.4. The current system is incomplete volleyball club, the lack of professional volleyball club brokers. China has yet to have a formal system of professional volleyball brokers, brokers existing professional volleyball clubs were after the State Sports General Administration of examination and verification. China’s current market like football basketball volleyball pole film with a mature market system, volleyball has not yet reached the real professional.Recommendations:1. The Government should play a guiding role in the development of volleyball. Our volleyball market can develop good health, and China’s relevant policies and the various systems are inseparable. Government departments should straighten out the relationship between the clubs, not just the club contributed the title, truly decentralization inside the club volleyball team’ management.2. The formation of a professional team, increase each propaganda. Although China’s volleyball market has just started, but it should also focus on mining volleyball media market propaganda. In the media, cooperation and win-win situation with the club to develop volleyball better market.3.The development of volleyball club related cultural industries, stimulating volleyball market. Promotion of professional volleyball clubs and businesses, build brand, develop peripheral products from volleyball club team logo, pennants, mascot cultural shirt, souvenirs, etc, are able to pull the volleyball market, active volleyball consumer market.4. Change the league kick-off time, modify the league format. Adjust professional volleyball league kick-off time, as far as possible to avoid the start of the professional league football and basketball professional league of the time, can improve the attendance’s television ratings and action.5. The market for the popularity of volleyball, volleyball league competition system should make the appropriate changes. Therefore we want to develop the need for reform from the competition system and related rules.