Research On Qingdao Fashion Sports Industry Policy From The Perspective Of Stakeholders

On September 2,2019,the General Office of the State Council issued the "Outline for the Construction of a Strong Country in Sports" to promote the construction of a strong country in sports,highlighting the important role of sports in the process of building a powerful modern socialist country.As the leading city of sports construction in Shandong Province,Qingdao actively responds to the policy call of "sports power",and attaches great importance to the development of sports industry in Qingdao during the development process in recent years.In July 2019,Qingdao Municipal Government put forward the development plan of building "International Fashion City",and "Fashion Sports" first appeared in Qingdao’s sports development and construction plan as a part of the development plan.The development of fashion sports is not only of great significance to the sports industry system of Qingdao,but also has a profound impact on the economy,culture and residents’ life of Qingdao.This research takes the development policy needs of Qingdao fashion sports industry from the perspective of stakeholders as the research object,through the literature method;Questionnaire method;Mathematical statistics method,the concept of fashion sports and stakeholder theory made a definition,analysis of Qingdao fashion sports development status and significance.According to the stakeholder theory,the participants in Qingdao fashion sports industry are classified,the interest demands and social responsibilities of each stakeholder are analyzed,and policy suggestions are put forward for the development of fashion sports industry.The research conclusion shows that:(1)The fashion sports are different from the mass sports,with the characteristics of obvious consumption attributes,younger participants and diversified communication modes.Qingdao has the audience and consumption foundation for the development of fashion sports.The development of fashion sports will help Qingdao make full use of natural resources and create a city name card.Promote the development of sports industrialization,optimize the distribution of resources;It is of positive practical significance to excavate market potential and stimulate sports consumption.(2)The main stakeholders of Qingdao fashion sports industry include: fashion sports service industry,sports manufacturing industry,participants(consumers)of fashion sports projects and investors of fashion sports industry;The secondary stakeholders include: the general public of Qingdao,the local colleges and universities of Qingdao and other service industries related to the fashion sports industry.(3)The interest demands of the main stakeholders include industrial upgrading and reform of fashion sports,improving the social influence of fashion sports,expanding the scale of fashion sports market,meeting the demand of fashion sports consumption market,and improving the economic benefits of fashion sports industry.At the same time,it undertakes the social responsibilities of promoting Qingdao fashion sports culture,promoting the development of fashion sports industrialization,promoting the training and employment of related sports talents,and improving the image of Qingdao city.(4)The interest demands of the secondary stakeholders include the experience of fashion sports,the promotion of the discipline reform of college physical education,and the profit growth of related industries.At the same time,it has undertaken some social responsibilities,including the consumption transformation of the potential market,promoting social employment and promoting the overall development of the city.(5)The main demands of stakeholders for the development policy of Qingdao fashion sports industry focus on improving the sports consumption market,promoting the fashion sports culture,strengthening the support of the fashion sports industry,promoting the linkage development among industries,and guiding the employment of talents(6)When providing policies,the government should focus on introducing market management standards and mechanisms,supporting fashion sports events,encouraging the experience of fashion sports projects,strengthening economic support for the fashion sports industry,and guiding the internal organization optimization of the fashion sports industry and the linkage development with related industries.