Study On The College Students’ Ideological And Political Education In Consumption Culture Perspective

With the continuous development of the socialist market economy, consumer culture has penetrated into people’s daily lives, change people’s way of life, but also affect people’s consumption concept. For ideological and political education of college students, the current is a period of both opportunities and challenges: on the one hand, with the information technology, modernization, diversification and social development, so that students become more active and open ideas, ideological and political education of college students to provide a new round of development opportunities; on the other hand, the spread of consumer culture, the ideas of college students have an impact, make money worship ideas, show off their wealth ideology prevalent in college, easy to make college a distorted view of life and values. Therefore, the study of how best to carry out ideological and political education at the University of Sight consumer culture has important theoretical and practical significance.Consumer groups as part of the community college consumer groups, both common other consumer groups, there are college consumer characteristics. Therefore, the analysis of the content and features of consumer culture, explore the ideological and political education of the status quo and problems of sight under the consumer culture, an improved method of and countermeasures of ideological and political education is an important and urgent issue, but also in universities A New Perspective on Political Education. This paper studies from three major areas:(1) consumer culture on ideas of college students and causes. Consumer culture is like a "double-edged sword" in bringing positive effects, but also inevitably bring negative effects. On the one hand consumer culture to develop a vision of college students, active in the college’s thoughts. On the other hand, so that students had to chase consumer brands, fashion consumption, conspicuous consumption, and other irrational beliefs.(2) the presence of ideological and political education of the consumer culture sight problems. Mainly in the educational concept, the education system, educational content in three aspects. That is the ideological and political education of college students behind the idea, can not meet the needs of contemporary college students; education system is not perfect, lack of education together; educational content of a single, actual contact with the college is not tight enough, not strong enough targeted.(3) Method of Ideological and Political Education and Countermeasures consumer culture sight. First, the socialist core values as a guide, carry forward the traditional culture and the human spirit, rich ideological and political education college; secondly, to update the ideological and political teaching methods, means, and establish a people-oriented concept, strengthening the right consumer culture, education, guidance; finally, implement comprehensive education model, focusing on school, family, community, education itself one of the four forces, the formation of education together, build a sound political thinking college education system.