Research On The Problems And Countermeasures Of Contemporary College Students’ Consumption View

The great technological innovation and cultural transformation in contemporary society have completely changed people’s way of life and consumption,and enabled consumerism and other social trends to develop.With the deepening of economic globalization,consumerism,as the ideology of developed countries,has spread more widely in China.The spread of consumerism in China has exerted a great influence on contemporary college students.Inexperienced young people are easily influenced by consumerism and use material to measure their self-worth and social status.Some college students fall into the trap of consumerism in their ideas and behaviors.How to correctly understand and treat the essence and root of consumerism,guide college students to form correct ideas,cultivate correct consumption concept,and improve students’ ability to cope with the spread and erosion of consumerism has become an important content of ideological and political education for college students in the new era.In this paper,through questionnaire investigation and literature research,the research and analysis it is concluded that the college students’ consumption problems mainly include the lack of understanding of consumerism trend,consumption is a vulnerable to external factors,the herd to fit in with the consumption psychology,popular with conspicuous consumption,consumption trend symbolization,some college students lack of reasonable plan,financial management concept is not strong,At the same time,the problems and causes of deconstructing college students’ consumption concept mainly inclede social environment factors,educational environment factors,personal consumption orientation and other factors,which cause college students’ consumption concept and behavior problems.On this basis,it is proposed that society should create a good consumption environment,colleges and universities should strengthen the education of college students’ consumption concept,families should correctly guide their children to rational consumption,college students should actively develop good consumption habits and so on,so as to guide college students to establish positive and healthy consumption concept.