The Problems And Countermeasures Of The Construction Of University Culture

University culture as a soft power, the University of valuable intangible assets. Today, universities have sought to university accomplishing a first-class international university, spent heavily in the expansion of the size of the school and update infrastructure, while ignoring the construction of the university culture, resulting in university culture, there are a lot of issues, affecting the school a higher level of development.The spiritual and cultural, material culture, system culture, behavior in today’s university cultural construction there is a certain degree of Spiritual culture as the core layer of the university culture, its construction is often neglected, especially in the context of the values of pluralism, school location is not clear, the lack of a cohesive university spirit; material and cultural issues exist in the school is only concerned about the expansion of the scale, infrastructure updates, while ignoring the cultural connotation of the school buildings, lack of symbolic facilities; institutional culture is imperfect management system; the behavioral culture exists in the various activities organized by the University, these activities entertaining lack of educational content, too formalistic. The above problem was pointed out that guidance, the right medicine to find ways to solve. Therefore, starting from the study and practice of the University of cultural construction, it is extremely necessary to strengthen the Chinese University cultural construction problems and countermeasures. Understand the process of cultural formation and development of our university, and so far the achievements, found University of cultural issues that may arise in the development process, more in-depth and on this basis to think about the construction of the contemporary university culture countermeasures to better promote the construction of university culture, this has far-reaching significance to the promotion of higher education in the future high-speed and sustainable development.By reading a lot of literature to understand the progress of the study of the cultural construction of the University, University Cultural Construction extracted from the practice. By the basic concepts of culture leads to the concept of university culture and its characteristics, classification, function, and with the current construction status of our university culture, the focus from the spiritual and cultural, material culture, system culture, behavior culture four levels further in-depth analysis of the existing problems and the reasons for the construction of university culture, and finally puts forward the corresponding countermeasures. Through this research, the reference value for the cultural construction of university reform in order to find the best way of building a university culture, and create a good atmosphere for college students to pursue knowledge for students to establish a correct world outlook, outlook on life and values, so that a good contribute to building a socialist harmonious society, obtained by the University of output batch after batch of the physical and mental well-being of qualified personnel.