Tennis Consumer Behavior Research In YuLin

In recent years, with the deepening of China’s reform and opening up, people’s consumption concept, material and spiritual life is changing, people’s living standards improve and enrich, the continuous development of the economy, from the improvement of previous pursuit of material, to now seeking to improve the quality of life. The development of the sports of the whole nation. Tennis consumption has become a part of the outline of the sports consumption, with the improvement of Yulin City Economic Development and the general public consumption awareness and consumption level, Yulin City has to carry out the tennis movement of economic, geographical, and cultural conditions. Therefore, a reasonable guide the development of Yulin city tennis market, to improve the level of tennis in Yulin City and promote residents tennis consumption idea and consciousness, the tennis market development and improvement. It provides a theoretical basis and reliable reference data.The literature method, survey method, questionnaire survey method, interview method, data statistics, etc., to school of Yulin, Yulin Teachers College, Sports Bureau of Yulin City, Yulin City Jufeng wisdom City, Yulin City Olin city tennis tennis consumption as the research object, draw the following conclusions:The consumption of male tennis consumption is relatively high, and the consumption is significantly higher than that of female consumers. Most tennis consumers agree on the value of the sport of tennis. Compared to the first tier cities, the current level of consumption of Yulin City Tennis: real tennis consumption is still in the low level of consumption; participative tennis consumption is still in the medium level of consumption; ornamental tennis consumption is still in a very low level. Women and men, the proportion of consumption with Beijing, Shanghai, Guangzhou and other domestic tennis development of the city’s best roughly the same, but in competition demand motive, male consumers is obviously higher than that of female most of the crowd is demand for fitness and entertainment consumption motivation, motivation for female consumers raise self-cultivation, and for the pursuit of fashion, motivation and is significantly higher than male; older people are to health for the purpose of the exercise. Consumer motivation of the elderly is basically the consumption of health needs.This paper puts forward the following suggestions for the research of the Yulin tennis consumption behavior:(1) carry out multiple channels of information collection, to provide all kinds of net stadium and consumption information for consumers, so as to improve the Yulin city tennis consumption levels, especially the use of advertising media, to provide consumers with more and more timely information. Consumer culture more tennis enthusiasts and raise awareness of tennis consumption, form a good atmosphere of tennis, to attract more women, and young people to join the tennis, amateur tennis sports become an indispensable part of mass sports of tennis life.(2) the use of speed up the tennis courts and tennis facilities, government departments need to increase capital investment in the tennis facilities, government, social, personal and other multi-channel financing to build tennis venues; encourage the investment conditions of individual units, to promote the tennis stadium facilities and community construction, so as to supplement social diversification tennis, economical and practical; the colleges and universities in Yulin city according to the conditions of their own situation; in the construction of the tennis court at the same time, reduce the court tube charge, the conditional opening part of the site, in order to buffer space resources based on the tension, vigorously carry out mass sports tennis movement, the development of sport.(3)suggest Yulin City Colleges and universities in the university campus to open tennis special course, through books, newspapers, magazines and other means to introduce the tennis information, attach importance to the school’s tennis popularization and popularization of tennis, tennis knowledge and skills introduction, enable more students to understand a person, funny anecdotes, and added to the tennis to.(4) advocate tennis club increased the development of competitive tennis competitions, hiring professional tennis teaching personnel, tennis contest held in various types of, holding training courses, promote the establishment and development of the association of tennis.