Research Of Network Sports News On Journalism Ethics Issues

With the continuous development of new media, network sports news more and more audience attention. In recent years, both the Olympic stadium bid farewell to Liu Xiang, the national badminton team competition negative, or the Australian Open defeat Li Na, a series of events led to the intense sports news coverage in various media. Internet news hits the blind pursuit of the background environment, the network sports news began to emerge Absence journalistic ethics. This issue will have adverse social and moral influence, seriously hindered the development of China’s sports journalism, so the network sports news ethics issues in-depth studies are necessary.This thesis uses a literature study, logical analysis research methods, data analysis, and for Li Na won the French Open in 2011 and 2013 after Li Na upset out freak storm sports news network as an example of the specific analysis. Through our network of sports news research shows that the current generation of ethical issues in sports news, including news reports, background factors that media practitioners and audiences in three aspects, ethical issues, including sports news five categories: lack of humane care, entertainment obvious tendency, press speculation expand the scope of the exclusion of false news failed to narrow nationalism and when the problems have been reported. Online sports journalism ethics in the media is missing the dangers of credibility and ethics prejudice, affect the objectivity of news information acquisition audience.The thesis that the development of sports news network shall comply with journalistic ethics and journalistic ethics, laws and regulations from the sound of news, media practitioners to strengthen the professionalism and the audience of media literacy in these three areas, for our lack of journalistic ethics issues raised network effectively solution strategy.