Study On Competitiveness Evaluation And Promotion Countermeasures Of National Sports Characteristic Towns In Jiangsu Province

Under the background of‘Healthy China’ and‘National Fitness’,sports,tourism,health and other elements are integrated.With the urban construction,a new form of sports industry,sports characteristic towns,has gradually formed.The construction of sports characteristic towns is of great significance to the development of urbanization,the optimization of industrial structure,the inheritance of sports culture and the satisfaction of health needs.Improving the competitiveness of sports characteristic towns is an important way to maintain the development vitality and promote the sustainable development of towns.This study takes the national sports characteristic towns in Jiangsu Province as the research object,combines with literature,Delphi method and other research methods,constructs competitiveness evaluation index system of national sports characteristic towns in Jiangsu Province,analyses the actual level of competitiveness of the towns,then puts forward countermeasures to enhance competitiveness.The conclusions are as follows:1.The influencing factors of competitiveness of national sports characteristic towns in Jiangsu Province include sports characteristic industries,town development foundation,urban environment construction and town investment situation.Therefore,the competitiveness of sports characteristic towns consists of four major competitiveness,namely,industrial core,development foundation,urban environment and investment environment.2.Based on the construction principle,combined with Delphi method and entropy weight method,the competitiveness evaluation index system of national sports characteristic towns in Jiangsu Province is preliminarily constructed,and the index weight is determined.3.There are differences in the competitiveness of national sports characteristic towns in Jiangsu Province.Taicang Tianjinghu Electric Competitive Town has the strongest competitiveness,followed by Tongzhou Kaisha Island Tourism Resort.Yizheng Zaolinwan Sports Leisure Town has a certain competitive potential,and Jiawang Daquan Street Sports Healthy Town has a weak competitiveness.4.Based on the results of competitiveness evaluation,this paper considers the countermeasures for improvement,and proposes to develop the sports industry,consolidate the foundation of development,improve the urban environment,and strengthen government-enterprise cooperation.