Research On The Relationship Between Entrepreneurial Environment, Entrepreneurial Self-efficacy And Entrepreneurial Intention Of College Students

With the arrival of the era of knowledge economy, entrepreneurial activity has become a new driving force for economic development in a country or a region. In addition, entrepreneurial activity as an open system, and the business environment and interaction, the entrepreneurial environment has a direct impact on the entrepreneurial activity and its development is normal. College students as a special group, in the knowledge, creativity and mental state, are in the best stage of entrepreneurship, the level of entrepreneurial intention of college students, directly affects the level of business activity and quality of our country in the future. In order to enhance the entrepreneurial intention of college students, improve the students’self employment rate, local government departments and universities issued many policies and measures, such as the establishment of college students venture fund, adjustment and optimization of loan, college students can drop out of entrepreneurship to improve the entrepreneurial environment of college students entrepreneurship incentive. On the whole, the improvement of the business environment in China is gradually enhanced, to a certain extent, promote the enthusiasm of college students, but the current situation of college students in China, the entrepreneurial rate is still not optimistic. Based on this, this paper based on the previous research, taking the college students as research object, this paper introduces the concept of entrepreneurial efficiency into the research framework of the entrepreneurial environment and entrepreneurial intention, and further study the relationship between the three, and analyze how the entrepreneurial environment affects the students’ creative intention.On the basis of literature review and theoretical analysis, the paper constructs the conceptual model of the relationship between entrepreneurial environment, entrepreneurial self-efficacy and entrepreneurial intention of college students, and then collects 312 valid questionnaires using SPSS22.0 statistical analysis software to analyze the reliability and validity of the collected sample data, the correlation analysis and regression analysis to further explore the relationship between the three variables. The main conclusions are as follows:(1) there is a significant positive impact on the entrepreneurial environment. (2) there is a significant positive impact on entrepreneurial environment. (3) the entrepreneurial self-efficacy has a significant positive effect on entrepreneurial intention. (4) the entrepreneurial self-efficacy in the entrepreneurial environment and entrepreneurial intention is partially mediated. Finally, according to the results of this paper, from the optimization of College Students’ entrepreneurship environment and pay attention to the improvement of College Students’ entrepreneurial self-efficacy two aspects, to enhance students’ entrepreneurial intention, to promote more students to carry out entrepreneurial activities.