Higher Vocational Institute Campus Cultural Construction

As a "soft power" of the school campus culture is to improve the school comprehensive strength, expanding the market competitiveness and to promote a crucial factor for the sustainable development of the school. Higher vocational college campus culture belongs to a kind of very strong professional characteristics of campus culture, has a strong professional, practical, social, and service features.Innovation of campus culture in higher vocational colleges, to create with Chinese characteristics, embodying the characteristics of The Times, higher vocational colleges and universities, the cultivation of building socialism with Chinese characteristics and high-quality technical talent, strengthen the national cultural soft power, has very important significance.Full text in a comprehensive review of domestic and foreign research status about the construction of campus culture in colleges and universities, based on the introduction of the latest concepts of the western developed countries the construction of campus culture, first has analyzed our country the basic content of higher vocational institute campus cultural construction, function and characteristics; Second,a medical college in hebei as actual investigation object, and on the basis of data analysis and data statistics, clarify the current higher vocational institute campus cultural construction in our country faces some problems: lack of ideological understanding, professional characteristics is not prominent, the network culture negative influence, serious formalism, etc. Finally, on the basis of clearly problem causes, in order to highlight the "professional characteristic" of higher vocational colleges as a way out, respectively, from the thought orientation, system construction and professional characteristics put forward the corresponding countermeasures.