| The development of sports, to enhance the people’s physique, Comrade Mao Zedong on sports is the inscription, which has far-reaching historical significance, but also has great practical significance. The party’s "big eighteen" Hu Jintao General Secretary pointed out that "in order to enrich the people’s cultural life, develop a nationwide fitness campaign, promoting the comprehensive development of mass sports and competitive sports." The quality of life continues to improve, encourage more people to pursue a healthy lifestyle, leisure time to participate in sports has become the people living in a very important part of. Adhering to the concept of health first, people attach more importance to the sports investment, which leads to social stadiums environment and supporting facilities of the increasingly high demand. College sports venues as an important part of social sports stadiums, to better carry out fitness exercise play a decisive role, is an important position in the development of sports industry in the new period.In this paper, using the method of literature, questionnaire, expert interview, mathematical statistics and logical analysis and so on to the Capital Institute of Physical Education stadium operation mode was investigated. The main conclusions of the study:1, Capital Institute of Physical Education has the facility resources condition is superior, with venues conditions continue to improve, paid foreign open degree is high, the operation and management of Capital Institute of Physical Education stadium, is still in a semi public welfare operation state, the risk of small business management. The operating efficiency of state there is still room for further development.2, Capital Institute of Physical Education stadium management by specialized management mode. Venues opening take the coexistence of paid and unpaid two kinds of way. The management mode has a diversification trend.3, Capital Institute of Physical Education stadium is now operating sports audience wide based, consumer market stability. Methods the stratified differentiation pricing principle. The basic implementation is small profits but quick turnover of the business policy.4, Capital Institute of Physical Education stadium management talent, management system construction needs further perfecting innovation. Venues both teaching and open, gymnasiums and security issues, venue and equipment maintenance and updating, are the main reasons affecting the operation management.Advice: 1.to raise Beijing sports public scientific literacy, should study on government policies,and should enhance the effects of media for spread social sports, change the idea of " heavy athletics, light mass", through a variety of ways for the public to participate in sports method, knowledge, mass sports activities such as publicity;2. Adjustment of school physical education on sports skills and sports knowledge imparted to the weight, so that students establish a healthy conception, and in the school sports from the transition to social sports, more stable. School sports play a role in the radiation, community sports, sports facility open areas for public participation in physical activity contributes force;3 Improve the social sports instructor guidance rate, effective incentive, the establishment of assessment, evaluation, supervision and management system.,spend more on the construction of social sports tutors;4.Make use of social sports club, attract more people to participate in social sports activities,improve their scientific literacy from join sports activities. |