Research Of Ning Bo Large-Scale Stadium Halls’ Management

Taking Ningbo as the study area, the use of literature, statistics, comparative analysis and other methods, advance through the collection of data and literature review summarizes the current business model of sports venues, stadiums the problems, investment and financing mode, foreign business model stadiums, etc., combined with the status quo at home and abroad for the operation and management of large sports stadiums, analyzes the status quo management of large stadiums in Ningbo City, the main purpose is to propose Ningbo large stadiums in business management problems and combined excellent stadiums cases at home and abroad to discuss countermeasures Ningbo large stadiums.Ningbo studies suggest that there are several large stadiums mode of operation combines the features of the operating mode, different business models stadiums sources of income and expenditure under the direction of the existence of significant differences in daily operations; currently Ningbo, major sports venues income and expenditure was essentially flat, able to maintain daily operations venues; complete organizational structure of large stadiums in Ningbo City, in the business can take advantage of a better venue, will prepare the appropriate professional training and personal training for employees annually in personnel management reasonable terms, but in terms of decision-making or relying on the higher authorities to take action, to a certain extent, reduce the flexibility of the market, there is likely to miss the opportunity to develop the project development; Ningbo City fitness activities well in every major sports venues Saturdays, Sundays free and open to the public for a fixed site fitness exercise, but also give full consideration to the different needs of the population for physical exercise.Ningbo less stadiums for financing, the lack of professional management, high maintenance costs, less capital revenue management system is not comprehensive, geographically remote and other issues, I propose to expand the financing channels, the introduction of private capital, the use of the PPP model to serve construction and operation of venues to raise funds; specification stadiums manage content, making the organization improve efficiency venues, reduce overstaffing; through the development of intangible assets stadium stadium naming rights, stadium advertising rights, such as to improve the economic efficiency stadiums; establishment stadiums risk mechanism, through risk avoidance, risk transfer and other methods to eliminate the risk or the risk of loss due to a minimum.