Research On Present State Of Chengdu Tennis Stadium Management And Countermeasures

The tennis sport has a long history in Chengdu. The tennis court appeared as early as 1916, the tennis specialized team was established in 1956 and the tennis association was set up in 1958. With the government's support and coaches' diligence, until now large quantities of outstanding tennis athletes have been trained who have competed for the gold and silver medals and created good results repeatedly in the domestic and international tennis matches.Along with the domestic tennis profession and the holding of the national extra-curricular tennis public match, the province and city leaders have paid more attention to the tennis movement development and carried out the tennis work relentlessly. Tennis sport administrative center in Chengdu was set up in 1997 which has made the tennis movement develop more rapidly and an every year tennis public match in Chengdu started from 1990 has become the magnificent sports meet for tennis amateurs of Chengdu and peripheral cities. A series of tennis associations, clubs and so on have sprung up like mushrooms, which have increased from 12 in 1997 to 48 in 2006(nearly 200 in Sichuan Province according to the statistics). The tennis courts in Chengdu have suddenly increased from 274 in 1997 to more than 650 in 2006(nearly more than 900 in Sichuan according to statistics). There is approximately 300,000 tennis population in Chengdu, so it is no doubt that the tennis project is a market with much potential. Along with the social capital entering the sports facility construction, attracting foreign investment and the unceasing real estate development, more and more tennis stadiums have been set up; therefore the competition pressure for the tennis stadium also increases. And the factors influence the tennis status management also increase, among the multitudinous factors, adopting the reasonable and effective marketing method has attracted the stadium's great attention, but because of lacking the marketing theory knowledge and the quite sole marketing way, the majority of stadiums provide passive service of ordering courts depending on the customer's visit or telephone inquiry, unsuitable for the current social, economical and the science and technology development level, which has not only drained partial customers but also not satisfied the individuality service needs. Seen from the current management methods of the tennis stadium, the majority are experienced accepting the customer in passive, which cannot grasp the customers effectively and has caused the management losses, therefore it is necessary to use the correlated management theory to instruct and manage the tennis stadium. The customer relations management idea, taking "the customer as the center", embodies in the service trade incisively and has something in common with the tennis stadium management. The tennis stadium pursues customer and service first, the customer value realization and the profit maximization. Good customer relations are important resources by which the tennis stadium can survive and develop. In order to obtain satisfied customer relations, for the tennis stadium, the important thinking is through the customer relations management and using the brand-new management idea to survive and develop in the competition. Therefore this article will attempt to introduce the customer relations management idea into the tennis stadium management and research it.