| "Fans" phenomenon has existed early, such as opera fans, fans of poetry, but under the influence of the single media channel and the traditional culture, "fans" are mostly individual behavior, did not form a cultural trend. Along with the development of Internet technology, and in the context of democratization of information, fans group has opened up their own discourse space in the virtual community, meanwhile they form a relatively cohesive social groups. Composition and operation of the fan groups have similar to the social structure and social running forms, that’s to say, they have standardized organizational models and strong cohesion. Fan groups with its bright vitality and carnival attitude cause attention from all sectors of the society. People have different reactions to this kind of new culture phenomenon, but we should rationally treat the cultural phenomenon.This paper from the perspective of anthropology, with Super Junior fan as the research object, we observe and analysis the daily life of the Super Junior fan, to understanding the operation mode of the group. Based on that, combining the theories of anthropology, sociology and psychology, the organization structure and function of Junior Super fan group are analyzed and discussed, to form a more profound and complete understanding of the sub culture of the fan group.In the first part of this article, firstly introduces the research background and significance of the thesis, secondly reviews research status at home and abroad and makes a brief comment, thirdly points out the research ideas and research methods. The second chapter, a fan of the life world, the author based on the research object of participatory observation to explore the life world fans. The third chapter is the fan group subculture parsing, firstly analysis of the causes of the formation of fan group, from the perspective of field and capital and psychology analysis; secondly analysis fans "dissecting" of the existence of the organization structure and its action mechanism, finally to deeply analytic:fans subculture of fans group formation background, the features of subculture, crazy and rational blending, idol and fans interactivity, religious in-depth analysis, finally, the function of the fan group subculture parsed from the perspective of social and individual. The fourth chapter carries on the exploratory development of fans subculture thinking, from the government’s guidance, family, school education guidance, the mass media guide and nurturing local idol, etc are analyzed. |
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