The Study On The Marketing Strategy Of Willow Golf Club In Beijing

With the continuous development of reform and opening up, China’s national economy has been rapid development, people’s income levels continue to improve, people’s quality of life requirements are also continuously improved. As the world’s main leisure sports, golf, is gradually spread in this era and attracts more and more people. After the reform and opening up, China’s first golf club has been established so far, has passed more than thirty years of history, but the management of golf club is the lack of enough experience, they blindly to copy the foreign experience system, no binding the actual situation of the country is also the main reason of poor management situation of the golf club at present.In this paper, we use the method of literature review, summarized, field study and other scientific research methods, analysis and study of the Willow Golf Club in marketing product strategy, price strategy, channel strategy, promotion strategy, Combined with the golf club in the current social economic environment, finally, the SWOT analysis is adopted, summed up the advantages and disadvantages of Willow Golf Club in marketing strategy, offer advice and suggestions on the marketing strategy of Beijing willow golf club.