Development Strategy Research Of Sports Industry In Wujiang District Of Suzhou City

As a green and sunrise industry, sports industry is very fit for Wujiang to accelerate the economic and social transformation and development, and strive to generate a new economic growth point. As a representative of the county of South of Jiangsu, Wujiang’s sports industry has considerable size and characteristics. However, there are still a lot of problems, including the irrational structure, uneven quality and low contribution. Under the practical background of development of regional economies in transition, accurately grasp the advantages, face the challenges, and adroitly guide action according to circumstances, scientific planning of sports industry development strategy of potential must be carried in Wujiang.In this paper, it takes Wujiang district as the study area with the literature data method, field survey method, interview method and logic reasoning method. Based on the domestic and international sports industry development trend and strategic research, it analyzes the development process, status and characteristics of the sports industry in Wujiang, and discusses the strategic structure of sports industry and policy recommendations.The main conclusions and suggestions of this paper are mainly:First, we should adhere to the strategy of the livelihood of the people share, green development, industrial integration and innovation driven; grasp the four functions of fitness and leisure, brand event, industrial base and sports culture, in order to enhance the development level of sports industry.Second, it puts forward "4+4+2" structure of sports industry. It means that we should be focused on the development of sports fitness and leisure, sports tourism, sports competition performance, construction of sports facilities, and gradually cultivate sports health, sports intermediary and sports and sports business and steady show sports goods manufacturing and sports lottery service.Then, it puts forward the idea of the spatial layout of "one core, three belts and many pieces", which means that building "the city of Taihu Lake movement" as the core, vigorously develop the three major sports industry, including the western sports leisure tourism, the eastern modern sports service and the South advanced sports manufacture, and construction of a number of sports industry development films with the scope of the town as the main body, and gradually formed the core drive, regional linkage, area coordination, dislocation competition development pattern.At last, it puts forward policy suggestions to speed up the development of sports industry in Wujiang. First, we should scientifically plan to accelerate the construction of sports facilities. Second, inspire the vitality of the market, speed guide the establishment of sports social. Third, adhere to the project lead, accelerate the construction of sports brand, and actively develop the "sports + event", "sports + tourism", "sports + health" and "sports + creative" project. Fourth, perfect policy system, accelerate the optimization of industrial development environment in Wujiang.