| This paper is based on “The State Council’s opinions on Accelerating the development of sports industry and promoting sports consumption” issued by State Council(Guo Fa [2014] No. 46) ",“The opinions on the implementation of the new development ideas to speed up agricultural modernization and to achieve a comprehensive well-off goal"(central file No. 1, 2016), national sport sand tourism industrial development, economic and sports industrial development of Shallow mountain area in Shunyi District. Combined with the understanding of the policies of national sports industry and rural development, this paper makes research on the experiential sports tourism industry in Shallow mountain area in Shunyi District. Through the investigation on the current Sports Tourism Resources and people’s needs of economic growth in Shallow mountain area, encouraged and facilitated by national macroeconomic policies, the local experiential sports tourism will find its development point, and find reasonable, positively participated experiential sports tourism projects, in line with local realities.This paper uses the method of literature references, field surveys and SWOT analysis to do research and discussion.Analysis is made with experiential sports tourism industry in Shunyi District, with the feasibility of the experiential sports tourism industry in Shallow mountain area, and with how colorful Shallow mountain hiking trail can act as a link to create and design experiential sports tourism characteristic products.Several regional development strategies are pointed out for the experiential sports tourism in Shallow mountain area.It is concluded that,it is feasible to develop experiential sports tourism industry in Shallow mountain area of Shunyi District. The development of experiential tourism is in line with the local industrial restructuring direction, in line with the overall area-planning direction, in line with the wishes of local people who are potential consumers. Shallow mountain area has obvious traffic advantages, with less than 1 hour distance from the Beijing central area to any town of Shallow mountain area. The sports tourism development should follow the link of the multicolored Shallow mountain Binshui(national) mountaineering fitness trail, The development of experiential sports tourism projects can be different,according to the characteristics of five towns Shallow mountain area, thinking about the existing conditions or the natural environment. But there are several problems about the development,such as the lack of knowledge, sports tourism personnel, product choice, uncompleted industrial planning, etc. |
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