Research On The Development Of Outdoor Sports Tourism Resources In The Mountainous Area Of Wugong Mountain In Jiangxi Province

With the rapid development of China's social and economic level,people's living standards and quality of life continue to improve,people's leisure time is more and more,sports tourism as a new way of leisure to attract the attention of many people.With the changing living environment,more and more people are willing to choose to participate in outdoor sports close to the nature,which promoted the development of mountain sports tourism in China.Located in Midwest Jiangxi and stretching for about 120 km,Wugong Mountain is a national forest park and national geological park.It has abundant mountainous outdoor tourism resources and sees many picturesque peaks and rocks,waterfalls,hot springs and 100,000 mu of prairie.However,the development of mountainous sports tourism resources suffer a dilemma of “one mountain with three governance ways”.Against the background,the research studies the development status of sports tourism resources in Wugong Mountain from three directions,namely,Pingxiang City,Ji'an City and Yichun City.Also,it adopts 16 elements from the ASEB Grid Analysis and makes a systematic analysis on the development of mountainous sports tourism resources from the angle of customers,aiming to provide some theoretical evidences.Through the analysis results of ASEB grid analysis,the following conclusions are obtained:(1)the mountain outdoor sports tourism resources in Wugong Mountain scenic area are rich and have their own characteristics.They are still in the early stage of development,the potential of the market development is huge,and the three areas in the region are in their own affairs,which makes the resources repeated construction and the waste of resources;(2)the development of sports tourism resources project has not developed a systematic mountain outdoor sports tourism resource project,and the lack of sports professionals restricts the development of mountain outdoor sports tourism resources;(3)the single publicity and marketing means make the scenic spots of Wugong Mountain compare to the surrounding cities The city is well known.In view of Wugong Mountain mountain outdoor sports tourism resources development conclusions,the following three suggestions are put forward:(1)the three cities in the region collusion development,joint development;(2)to change the development model of Wugong Mountain sports tourism resources,absorption of mountain outdoor sports tourism professionals;(3)increase publicity through various channels.