Analysis Of The Zhongxing Educational Consultants India Ltd Tutoring Service Marketing Strategy

With the arrival of the era of knowledge economy, improvement of people’s living standard, national and cultural level of the raise, parents of cultural importance to the degree of continuous improvement, now more and more parents to raise children, willing to a child and invest more energy, time and money. At the same time, due to the new curriculum reform is putting forward, the continuous strengthening of quality education, "burden reduction" policy implementation. Therefore, students’ Extra-curricular leisure time is more and more. Extracurricular counseling agencies will take full advantage of this part of the time, the primary and secondary school counseling agencies have been an unprecedented development opportunities and development space, but also like to emerge as the times require.Zhongxing Educational Consultants India Ltd was founded in 2008, one of the primary and secondary schools personalized counseling training institutions as Zhengzhou native, in recent years has been the rapid expansion in the urban area of Zhengzhou, currently has more than 30 campuses or centers of learning, and has three kindergartens, a primary school and a full-time middle school. The Zhongxing education consulting company for it. Based on the analysis of the Zhengzhou City tutoring market the current market situation, including geographical factors, economic factors, political and legal factors, social cultural factors and technical factors, and the use of SWOT analysis method, for Zhongxing teaching four aspects of education consulting company’s advantages, disadvantages, opportunities and threats are analyzed in detail. For Zhongxing education counseling training market target and the establishment of market segmentation based on, seven aspects of the marketing strategies of product, price, channel, promotion, physical display, process management and personnel management were in detail, and to develop character Union, education and consulting the development needs of the company’s marketing strategy. To with the help of the advantages of modern information technology, the establishment of efficient information system, the selection of training talents, the formation of excellent management team, reasonable division of personnel, to further enhance the teaching quality and level of service for security, continuous innovation and improve service levels, improve customer satisfaction and loyalty.This paper attempts to begin from the marketing management of some relevant knowledge system and analysis of primary and secondary schools the status of extracurricular education market, especially the city personalized tutoring agency brands in the market distribution, market share, consumer demand, using the method of combination of theory and practice of and research of Zhongxing education consulting company marketing strategy. In a wide range of access to documents based on through on the company full of interviews and research, 7PS services marketing theory basis, put forward to meet the development needs of the company’s marketing strategy, thus calmly face more intense competition in the market.