Research On The Development Of Intangible Assets In The Ryukyu Competition

The shuttlecock is a to watch, entertainment, fitness for the characteristics of Chinese traditional sports, which has a long history. The development of China's shuttlecock has been relying on state and local government investment to maintain, lack of self hematopoietic function. Although this situation has improved in recent years, but the overall situation is still not optimistic. How in the modern market economy system correct understanding the market value of the intangible assets of the shuttlecock and for the development of the market, on the shuttlecock development and related businesses have a huge role in promoting, for the good development of the shuttlecock cause in China has important significance. It is based on this background, this paper on basis of sports intangible assets concept and understanding of content, through the shuttlecock competitions in China the concept of intangible assets and the definition, status of exploitation of intangible assets of event analysis to mining the influencing factors and existing problems, so as to come up with some strategies and suggestions for the development of intangible assets of shuttlecock competitions in China.In this paper, the use of questionnaire survey method, expert interview method, literature review method, research content is divided into five parts:the first part is the introduction part, mainly introduces the background, research status at home and abroad, research methods, research purpose and the innovation points. The second part is the intangible assets of shuttlecock sports research, including the intangible assets of shuttlecock sports cultural connotation, characteristic, the concept, classification. The third part is the current situation and influence factors of the development of intangible assets of shuttlecock competitions, mainly discusses the factors affecting the development of intangible assets of shuttlecock competitions basic situation, shuttlecock game development of intangible assets and the main problems. The fourth part is the countermeasures and proposals of shuttlecock game development of intangible assets, this chapter is carries on the analysis in view of the problems appeared in the third chapter put forward suggestions. The last part is conclusion and prospect, to give a summary, and put forward the development of shuttlecock sport in China.Conclusion drawn from this paper are:(1) the shuttlecock game development of intangible assets of the influence factors are mainly embodied in ten aspects, respectively is the popularity of sports intangible assets cognition, media publicity, relevant policies and regulations, shuttlecock sports intangible assets marketing strategy, events, shuttlecock competitions of intangible assets management, shuttlecock Sports intangible assets management agencies, law of shuttlecock sports intangible property right is not clear, professional management personnel, management mechanism and system. Which accounted for relatively large for shuttlecock sports intangible assets marketing strategy, competitive sports intangible assets cognition degree and the media propaganda of these three aspects. (2) development of intangible assets of shuttlecock competitions in the laws and regulations, media publicity, sponsorship business, management and development, brand building, professional personnel and institutions in the six aspects, there is a larger problem, mainly for intangible assets related to the development of laws and regulations is not healthy, media propaganda is not enough, events held and sponsorship channel strength inadequacy, business management and the development level is not high, the lack of brand shaping, non professionals and institutions. (3) in view of the problems existing in the development of intangible assets of shuttlecock competitions is proposed in this paper some suggestions:enhance shuttlecock competitions of ornamental; actively develop the shuttlecock sports intangible assets transfer mode; improve and perfect the corresponding policies and regulations; strengthening the sports sector to the development of intangible assets of shuttlecock competitions awareness; increase the propaganda of the shuttlecock sports and competitions, and actively develop business image of shuttlecock; strengthen and construction related enterprises, for enterprises to raise the shuttlecock; strengthen communication with the media and sponsors to attract sponsors; use a variety of channels to communicate with the audience, shuttlecock competitions visibility.