Study On The Moral Education Function Of College Public Service Ads

College public service ads is a new way of college students’ moral education, it has positive effect on the moral education of college students. Putting college public service ads in the campus can guide the moral cognition of college students, cultivate college students’ moral emotion, improve the moral consciousness of college students. Firstly,this paper defined the definition of college public service ads, analyzing it classification and characteristics, at the same time, analyzes the moral education understanding the definition of moral education, the function of moral education and the meaning of moral education to college students. Comparing the relationship of the college public service ads and college students’ moral education, we can concluded both on educational purpose, educational contents and educational progress have great similarities,the college public service ads is a beneficial complement of the traditional moral education for college students,so digging up the function to college students of college public service ads,they are guiding function, condensing function, incentive function, education function and the constraint functions Secondly, in order to better understand status of college public service ads effect on college students’ moral in the current, using empirical survey research method, by sampling investigation induction in eight universities of Nan Ning and analysis of survey data, from dates concluded that the college public service ads has good operation system,has a preliminary scale in the campus, at the same time, has a good audince basis through the recognition of college students, and its initial success on college students’ moral education. However, college public service ads to the college students still there are some problems in the process of moral education, these problems lead to the college public service ads on college students’ moral effect failed to complete the desired objectives. These problems include poor propaganda effect of moral education, moral education form of content distribution, lack of innovation and so on..Finally, in order to better give play to the moral education function of college public service ads on college students, puts forward the corresponding optimization countermeasures on the existing problems, such as improve the management,increase the number of college public service ads, change the channels for the spread of college public service ads, and through content and form to promove the moral education function of colleges public service ads and so on, through these feasibility countermeasures to enhance the college public service ads on college students’ moral effect, to further promote the moral development of college students.