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Research On The Integration And Development Strategy Of The QD Olympic Sailing Center

Posted on:2017-03-11Degree:MasterType:Thesis
Country:ChinaCandidate:N JiangFull Text:PDF
GTID:2297330488467041Subject:MBA
Abstract/Summary:PDF Full Text Request
Carrying a strong culture of the Olympic Games in the Olympic venues in the international tourism industry is a kind of important tourism resources, at the same time as the Olympic venues and the QD Sailing Center, QD Olympic Sailing Center Stadium has a strong ground, facilities and cultural resources. Therefore, the purpose of this study is to is through the analysis of QD Olympic Sailing Center venues,management status, problems, combined with QD Olympic Sailing Center Stadium operating environment, QD Olympic Sailing Center venues resources integration and development strategy put forward, to further promote the QD Olympic Sailing Center venues resources allocation of social function and economic function to sustainable development.The research methods of this paper include literature analysis, questionnaire survey, logic analysis, field survey and interview. Through the literature analysis combing large stadiums in the race for resources integration and development strategy,through questionnaire, interviews and field research to obtain tourists investigated and analyzed the current situation of management of the QD Olympic Sailing Center venues, through logical analysis method of QD Olympic Sailing Center venue management environment for carding and analysis.The main contents of this paper include: the current situation of management of the QD Olympic Sailing Center venues for survey and design; overview of QD Olympic Sailing Center venues survey, management the basic situation, the status of the personnel, statistical analysis QD Olympic Sailing Center venues of structure of consumption groups, consumer demand QD Olympic Sailing Center venues resources integration and product development based on analysis; analysis of QD Olympic Sailing Center venues in the operation and management of the existing problems of external factors and internal factors. Based on the SWOT analysis method to analyze the QD Olympic Sailing Center Stadium development environment. It is suggested that the QD Olympic Sailing Center venues resources integration and development strategy, promote the sustainable development of the QD Olympic Sailing Center.The main innovation of this paper is based on based on the analysis of consumer demand and the development environment, the construction of QD Olympic Sailing Center venues resources integration and product development strategy, in a certainextent, ensure the scientificalness and feasibility.
Keywords/Search Tags:QD Olympic Sailing Center Venue, Resource Integration, Product Development, SWOT Analysis
PDF Full Text Request
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