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Kunming The Pilot Cultural Training Center, The Development Of Strategic Research

Posted on:2012-11-09Degree:MasterType:Thesis
Country:ChinaCandidate:M ZhangFull Text:PDF
GTID:2217330368981029Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Vocational education is not only our basic education system but also is an important part of the state education. The vocational training and economic development is closely linked, the greatest economic activity and become in education development of concerned. Vocational education in the voluntary vocational institutions has become our vocational education system in an important part of Kunming Yinhang cultural training center is Yinhang culture, staff training center of Kunming city, many training bodies to be one of strategic realty is now in, and facing sharp market competition. This paper writes the strategic management theory on the basis of Kunming Yinhang cultural training center of the strategy and relevant implementation.The first thing is the use of strategic tool pest analysis tool, the competition, SWOT analysis technique five model for Kunming Yinhang cultural training center of the strategic environmental made detailed analysis, a superiority and inferiority and external development opportunities and threats. Keen competition in order to gain a foothold, Kunming Yinhang cultural training center of the strategic choice made differentiation focus on strategy and a clear positioning schooling in characteristics, the market penetration, market research and development and growth strategy is constantly expanding market, and through diverse development strategy and integration continue to develop and expand horizontally and depth of scale, the eventual formation of brand effect. In strategic apply a safeguard measure, the Kunming Yinhang training center of culture mainly adopt a strategy to control systems and establish a technical operation of the organization and management of standardization and study the development of training for teachers, the development channels, reserves good teacher, strengthening enterprise culture development of these security measures in the training center of the market in a more mature and strong, and began to Kunming Yinhang cultural training center's survival, development and growth of the road.
Keywords/Search Tags:Training center, development strategy, SWOT analysis
PDF Full Text Request
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