QingDao City Olympic Games Sailing Events Follow-up Development Under Urban Culture

As a partner city of 2008 Beijing Olympic Games,Qingdao is no doubt will enjoy winning and have the attendant wide implications in the world . Hosting of the Olympic Games sailing events will be very valuable left of the Olympic cultural heritage for Daocheng. and then become an important part of culture. Olympic Games is a golden opportunity on the development of a city and the image of the mold, the host city should make full use of its geographical advantages and rich human resources, by the Olympic Games Dongfeng through after the development and utilization, and management, the leading approaching regional, national metropolis, the city completed a new image of the creation of the first to enter the post-industrial society of cultural consumption economy.This paper aims to set out through the connotation of urban culture, particularly stressed the need to take full advantage of international events or activities super opportunity with Qingdao municipal government established after the match of Olympic sailling in organizing to build the "sailing capital of the" strategic concept, the use mature Western City Marketing Theory and the city's image to promote theory, the long-term, overall, integrated consider the match of Olympic sailling the development of the follow-up to ensure that the match of Olympic sailling held view to the match of Olympic sailling after the normal period for a smooth transition.Qingdao City in order to enhance the visibility of the world to promote the city of Qingdao reform, opening up and modernization construction in leaps and bounds. In this paper,on the basis of experts scholars of,the research results .first of all, the relevant comparison and interpretation of the concept, its meaning clear at the same time on the case in-depth analysis, and use surveys, interviews with experts such as research methods, combined with Qingdao City and the development of the Qingdao City humanities, geography, environmental factors, from the management, economics, marketing, and several other perspectives, the city of Qingdao on the follow-up match of Olympic sailling necessity and feasibility studies; Finally, in a comprehensive analysis and diagnosis on the basis of the follow-up to the match of Olympic sailling shape Qingdao "sailing capital" of the city's cultural image Suggestions.