A Study On Evaluation Index System Of The Effect Of Health Qigong’s Overseas Promotion

The purpose of study: As the main fitness methods of the current nationwide fitness, Health Qigong is not only an important component of national traditional sports items, but also the crystallization of excellent national traditional culture. Currently, in the dominant promotion of management center of general administration of sport, the aged, the middle-aged and the youth at home favor Health Qigong. The overseas promotion of Health Qigong is accepted by overseas audience as well. With the increasing demand of overseas multi sports culture, opportunity and challenge of Health Qigong’ overseas development coexists. There are some problems to be solved in the development of Health Qigong’s overseas promotion. For instance, how to analyze the influencing factors of Health Qigong’s overseas promotion effect from the current situation of Health Qigong’s overseas promotion and how to evaluate its effect scientifically. Based on the influencing factors of Health Qigong’s overseas promotion effect, this study tries to construct a set of logical and relatively valid index system of Health Qigong’s overseas promotion effect. Furthermore, this study provides reference for evaluating the current situation of Health Qigong’s overseas promotion comprehensively and objectively, for reducing the blindness of Health Qigong’s overseas promotion, and for satisfying overseas Health Qigong’s practitioners’ exercise.Research Methodology: This study adopts documentation, content analysis, interview, questionnaire, Delphi, mathematical statistics, etc. to analyze the current situation of Health Qigong’s overseas promotion. In addition, this study surveys on the current situation of Health Qigong’s overseas promotion from different levels, has factor analysis toward the influencing factors of Health Qigong’s overseas effect, investigates the index percentage and evaluation method of Health Qigong’s overseas effect, and explores deeply the corresponding standard of the current situation of Health Qigong’s overseas promotion.Conclusion: the current Health Qigong’s overseas promotion mainly depends on Chinese government departments’ promotion. Chinese Health Qigong association and International Health Qigong association promote Health Qigong’s overseas communication and development jointly. According to the questionnaires, economic investment is the essential guarantee of current Health Qigong’s overseas promotion. Although Health Qigong’s overseas promotion is of vital importance, the concern toward Health Qigong’s overseas promotion delays relatively. Through analysis there are eight common factors affecting Health Qigong’s overseas promotion, that is, government dominant promotion factor, audience feedback factor, promotion channels factor, foreign media promotion factor, competition exchange factor, publication and academic exchange factor, interpersonal promotion factor and international association promotion factor. According to the two rounds of expert questionnaire toward Health Qigong’s overseas coach, Health Qigong’s management center administrator and experts, the result shows that there are three first order indexes: promotion channel, promotion audience and promotion effect, 16 secondary level indexes and 37 three level indexes. This paper uses quantitative analysis to calculate the coefficient of each index weight and concludes the weight value of each index factor, which lays a foundation for preliminary discuss of evaluation method and evaluation criteria and for forming a relevant weight coefficient table.Research Suggestion: The study suggests that Health Qigong’s overseas promotion should be based on the local conditions to enrich the promotion channel: for example, emphasize technology promotion, face promotion audience, focus on Health Qigong’s promotion effect and enlarge Health Qigong’s audience level. Health Qigong’s overseas promotion work should let Chinese Health Qigong ministry and international Health Qigong association dock with overseas organization, establish corresponding effective management mechanism of promotion, build more promotion platforms and innovate and enrich overseas promotion communication, which could satisfy Health Qigong’s overseas promotion demand. The evaluation method and criteria of Health Qigong’s overseas promotion effect should be improved in Health Qigong’s continuous development.