New Media’s Influence On Ideological And Political Education And Countermeasures Research

In recent years, with the mobile communication technology, digital technology, Internet information technology continuous high-speed development, all kinds of electronic products will be more intelligent, new media this noun was known to the public, Internet, mobile phones and other new media forms is accompanied by the people’s daily life, Internet technology and intelligent product combination, derived from various types of software, new media thanks to these software has been better development, has become a public understanding of news and information, social phenomena and the development of the situation at home and abroad of the important way. In 2011, the new media of the Internet popularization rate in our country has reached 34.3%, nearly three years of growth rate and rate of penetration rate increase even more alarming. Smart phones have become a necessity in people’s lives, which can meet the needs of people surf the Internet, watch videos and so on. People through microblogging, blog, micro channel and other new media software to learn the news, has changed the traditional way of reading (to read the books, newspapers, magazines, etc.), to observe the social dynamic more convenient, time-saving and labor-saving, which is a much sought after new media of the important factors. LED display has become each big business to product information broadcasting, advertising, a wide choice of real-time news broadcast, the LED display is with computer system control, all kinds of information update more quickly, for the problems found timely modifications, also in form of rolling broadcast to attract people stopped to watch, promotion effect to the commodity is more obvious. These are the impact of the new media era on people’s lives, and we can see that the new media also indirectly to speed up the pace of people’s lives. For example, to want to know the news content, only need to on computers, smart phones and other tools using search software, need only input the keywords, there will be all kinds of links about this news, user-friendly and more comprehensively and more quickly learned the news.People’s habits and ideology are being transformed by new media, new media is the product of the era of progress, and the new product is more likely to be young people to accept and use, including college students is lovers and users of new media, at the same time, college students as the new century, the leading runner more familiar to accept new media to bring all the benefits. New media as the carrier of Ideological and political education of the students, shoulder the important responsibility of the ideological and political education of the students. Compared with the traditional media, new media to the propagation speed, large amount of information, rich content, wide coverage, convenient and interactive characteristics has become an important channel for students to acquire information and interpersonal communication and the students thought, study and life produced important influence. These characteristics of new media greatly satisfy the curiosity of students of all kinds of things, information, and the like, such as downloading software exchange know more friends, download the e-book software can anytime, anywhere to read, download video and software of various types of film and television drama can always watch and download game software spend their spare time, download software purchases can buy a variety of products at home and abroad such as. New media with its rich form to meet the various needs of different students, so get a wide range of College students.The use of new media to the student ideological and political educators brought rare opportunity, further enrich the carrier of Ideological and political education theory system, to improve the effectiveness of educational practice; but new media brings convenience and positive influence to the students’ study and life and, to the student’s ideological and political education brought inconvenience and negative effects. Because of the new media era, all kinds of information can spread quickly, and because the legal supervision is difficult, resulting in some criminals use new media to commit crime, such as the spread of low-level information, due to some students self-control is poor, resulting in receiving these porn low-level information, difficult to self regulate, in order to make some discipline, has a direct impact on students’ future development and to the families and the society also caused serious damage. And new media of the Internet era, derived from various types of games, these games will attract you in different ways, especially students self-control is poor once addicted to these games, it is difficult to extricate themselves, will be valuable learning time and energy put into in the game. Many students will be all night in the Internet bar to play games, the health of their own also caused serious impact. And the new media era, all kinds of information are 24 hours of uninterrupted updates, students can pass all kinds of APP software to pass the time, but also more willing to social activities in the virtual network environment. However, there are still some differences in the exchange of a virtual network environment and the reality of life, once the students are more willing to communicate in a network environment, it will lead to a serious decline in the in real life communication and interpersonal skills, for the future work of exchanges produce serious obstacles. This shows that the unique characteristics of the new media information dissemination affect the growth trajectory of students. Therefore, students’ Ideological and political education workers need to learn and master new media, actively explore new approaches and new methods of Ideological and political education of the students to carry out, using modern education to enhance the students’ Ideological and political. But the subjecl of Ideological and political is still the students themselves, so they have to ask them to have a certain ability to improve. College students are adults, already have the ability to think and judge, although the school, family, society is trying to carry out ideological and political education, but ultimately depends on its own development.So students need reinforce their own new media literacy training, in addition to raise awareness of discriminating information, but also to improve the filtering capacity of mass communication content, can set up the correct information ethics moral concept, to ensure that students personal ideological and political is improved. Put an end to the group of college students become network violence, but let them become the purification of the network environment, establish a correct ideological and political guidance, and guide the new media to more transparent, more healthy direction.In this paper, the research content is as follows:The first chapter:introduction. This article first elaborated the paper research background, research significance, research status at home and abroad, new media and the general situation of the theory of ideological and political education, for the paper provides a theoretical basis. The second chapter:the analysis of characteristics of the spread of new media. The new media, the basic features and value two aspects analyzes the characteristic of the new media. The third chapter:the new media’s influence on ideological and political education. New media is elaborated from two aspects of the negative and positive effects on ideological and political education. The fourth chapter:the ideological and political education should be how to deal with the influence of mass media. Put forward some Suggestions to solve the mass media to the adverse effects of ideological and political education.