Research On The Way Development Of Ideological And Political Education In The New Media Era

Scientific and technological progress has promoted the rapid development of new media technology,and various new media platforms relying on new media technology have also grown rapidly.People seem to enter the era of new media instantly.People’s lives have become richer because of new media.New media has been applied to thousands of industries,and ideological and political education in colleges and universities has also ushered in new opportunities.The changeable and complex situation forces the ideological and political education in colleges and universities to expand new ways in the new media era.The National Conference on Ideological and Political Work in Colleges and Universities pointed out that " new media technology should be used to make ideological and political work alive,promote the high integration of the traditional advantages of ideological and political work with information technology,and enhance the sense of The Times and attraction." The universality of the new media has made the ideological and political education in colleges and universities somewhat effective,but it has also brought corresponding negative effects to the ideological and political education in colleges and universities.New media is used in high frequency by college students,to some extent,inhibit the attraction of traditional teaching;college students frequently use new media,the huge information will shake the stability of their ideas;in the era of new media,everyone can speak out,but will inevitably lead to the complexity of network public opinion environment.This requires that the ideological and political education in colleges and universities can adapt to the new situation only by changing the way of thinking,and learn to use the new media platform that is loved and used by college students to solve the existing problems.Social existence determines social consciousness,and the exploration of ideological and political education path in colleges and universities in the new media era must follow the law of The Times.Optimize the content of ideological and political education in colleges and universities,so that college students can deeply realize that the realization of personal value should be in the same direction with history,with the motherland,and with the people.Improving the supervision mechanism of online public opinion to provide a relatively stable external environment for ideological and political education in colleges and universities is conducive to the infection and infection of ideological and political education in colleges and universities in more promising young people in the new media era.The new media platform provides a new way to solve the contradiction between the traditional teaching content and the form.It has a keen insight into Bilibili ——,a popular new media platform for college students,and integrates ideological and political education into the platform,and explores a new path of ideological and political education in colleges and universities based on new media platforms through explicit Marxist theory and implicit ideological and political courses and other comprehensive modules.Bilibili website is a necessary way for ideological and political education in colleges and universities,and an important supplement to the traditional main channel teaching.