The Business Plan Of The Intelligent Early Education Service Project

Infancy is a critical period of growth and development of the human individual, also the starting point of the entire educational life. At this stage, the infant’s nervous system is in rapidly developing, the plasticity of intellectual, physical, mental ability is during the strongest period, so the key to promote a healthy development of children is to give them the most abundant, positive and diverse stimuli at the right time. Through fully stimulating all aspects of children’s sensitivity, the result is to make them grow comprehensively, healthily and rapidly.Currently there are more than 30 million babies born in China each year. The number of 0-3 years infants has reached 11 million in urban areas. In city, the expenditure spent on children has accounted for more than 33% in total consumption of households. However, there are so many problems in the present early education market, such as low product performance, over-hyped, over-competitive, too utilitarian, lacking of management. Besides, mutual imitation, too single function, low quality and other issues also exist in the electronic early education market. Therefore, our business plan is to provide an early childhood service with scalability, highly interactivity, personality and community for Chinese families. We aim to not only improve the functionality and quality of early childhood electronic products, but also bring the richer ductility and content by supporting software stores and learning communities.The business plan make a PEST analysis of the external environment and an analysis of the competitive environment within the industry for early education electronics market. We use questionnaires and interviews to understand customer’s needs in-depth, we also make a SWOT analysis. On this basis, the paper studies the operating model of intelligent early education programs, establishes the model that using early childhood intelligent terminals as the carrier, relying on the App Store to achieve renewal and updated, reaching the exchange and sharing through learning communities. We make the product and service differentiation by product segments and service optimization. Through the segmentation of age, behavior, objects and geographical, this paper established pre-school children 1-7 years old for the target customers, based on the PRD market, both for pre-school children’s families, but also for early educational institutions. The business plan make marketing strategies for four aspects: the product, pricing, channels and promotions. We make a reasonable prediction of the project’s financial position and profitability, also make the segmentation, identification and warning of the risks. Finally the paper comes an conclusion: the business plan has strong profitability and growth.