SH Technology Venture Plan

This thesis is SH technology artificial intelligence adaptive education business plan.Artificial intelligence adaptive education originated in the United States,has experienced more than 20 years of development.It is a new teaching mode of human-computer interaction.The teaching mode aims to use artificial intelligence and data processing technology to improve the shortcomings of traditional education,so as to realize the true meaning of education,individualized teaching.Domestic artificial intelligence adaptive education originated in 2013.At present,domestic online adaptive education products with relatively excellent performance mainly focus on language learning and K12 subject learning.This market is still in a relatively blue sea of competition.From the perspective of market size,the market size of online education has reached more than 60 billion yuan by the end of 19 years,and is expected to exceed 150 billion yuan in 2022.The project of SH Technology is in such a big industry as online education,and the market information gives positive feedback to the development of the project.This business plan has two meanings for SH technology's business project.First,help the team sort out the project status and deduce the follow-up development of the project;On the other hand,the business plan can also serve as the basis for the follow-up financing of the team.SH Technology wants to produce an adaptive education product in the form of an education APP,which is targeted at students from the first grade to the third grade.The first stage involves mathematics.The product mainly has two core functions.First,the adaptive question bank is used to collect students' learning behavior data and diagnose students' weak points of knowledge.Secondly,the short teaching video of the adaptive question bank can be used to help students to clear up the knowledge blind spots after the question bank is used to detect the learning blind spots.The product learning mode can be summarized as "test-learning-test-learning" multiple cycles,and the core technology applied by the product is Bayesian algorithm.This thesis strictly follows the writing logic of business plan.Analysis tools used in the writing process include PEST analysis,Porter's five Forces analysis model,STP theory,internal factor evaluation matrix,SWOT analysis and accident tree analysis.The writing structure includes project overview,market data analysis,strategic selection,product introduction,marketing promotion,business model,operation planning,financial forecasting,risk control analysis and summary and outlook.Through the analysis of several modules,this business plan draws the conclusion that SH technology's business project has the characteristics of operability,developability and bright prospect,and points out the direction for the subsequent business route of the team.