Weilaicheng Kindergarten Business Plan

This paper aims to do research into the feasibility of Weilaicheng Kindergarten and to provide fundamental basis and guidance by using business environment,marketing strategy,kindergarten management,financial analysis and investment planning,and the risk analysis and coping strategies as the research object.In the form of business plan,the establishment of the kindergarten was the main topic of the paper.In the use of strategy and marketing tools,we could confirm that it's the right choice for the start-up kindergarten to quickly capture the market and keep steady growth.We can see the vigorous development of early education industry under the national policies.The research and practice of preschool education started late,although the market potential is enormous,but in the separatist era has not formed a monopoly.This is the advantage and good news for the enterprises.The steady growth of the birth rate and the two-child policywill boost the vigor of China's early education market.Kindergarten growth is lower than birth rate,so the customer demand is strong within the imbalance of supply and demand.It is no doubt that the market potential is huge.The feasibility of the kindergarten is proved by the comprehensive analysis of the study,and the rationality and reliability of the results.It can strengthen the willingness and confidence in investing.The research path of this paper is as followed.First,it is a brief overview of the project,which provides the necessary information and data for further analysis;then it is the introduction of the market environment and industry background,and the industry competition analysis is based on Porter's Five Forces Model and SWOT Model.And then the project positioning and marketing objectives are determined by comparing the judgment of the market,competitors and analysis of target customer needs.The promotion strategies and plans are as followed on the basis of 4Ps Theory of Marketing as well as a comprehensive study.Then the kindergarten management,financial analysis and planning,and risk analysis and coping strategies are as followed which further verify the feasibility,prevent and reduce risks.Perfect exit mechanism can enhance the willingness of investors.The natural conclusion as followed is the feasibility of the establishment of kindergarten.