K Education And Training Company—An Entrepreneurial Development Strategy Research

With the rapid development of China’s Internet, the wave of entrepreneurship continues to subvert the traditional industries, while the education and training industry. K Education and Training Company established in the wave of entrepreneurship, mainly engaged in online accounting training projects. K Company encountered many difficulties, including entrepreneurial team, cost control, business model and other issues have bee n plagued by the development of enterprises. Although after a number of strategic adjustment, but it is difficult to break through the chock point of business growth. K Company?s survival and development are facing great challenges.The first part is the case body to explain K Company’s business process. The second part is the case analysis. Through the analysis o f the development process of K Company, and find out the cause of the crisis in each stage of entrepreneurship through the analysis of the theory of Timmons elements of entrepreneurship and stakeholder theory. Using management tools to analyze the dilemma of each phase. Develop strategic implementation plan for K Company on the three major issues of entrepreneurial team, cost control and business model. The paper is to open up a practical and scientific development path for the development of K Company, and to provide innovative ideas and experience for the development of other enterprises in the same industry.This paper is to analyze and develop the company K?s development strategy in order to solve the above problems. Through the assessment and motivation of core positions, the capability and interests balance of the C EO, marketing director and product director are ensured; through the implementation of employee stock ownership plan, improve the corporate governance structure, enhance employee labor enthusiasm and cohesion of the enterprise to solve the problem of employee motivation. Implementation of a comprehensive budget management, in strict accordance with the proportion of budget and expenditure, to solve the problem of cost control. By confirming the content charges and value-added services of online education profit model, the reservoir model and fans effect are built, and also the problem of business model is solved.