Children In Xi’an Sports Dance Training Market Analysis Model Based Development Of SCP

With the children’s sports dance in Xi’an city development and wide popularization, Xi’an children’s sports dance attendance and training institutions will continue to increase. However, in Xi’an children’s sports dance training market is a series of problems. According to the literature data method, questionnaire survey method, mathematical statistics and logical analysis, using industrial organization analysis tools SCP model established Xi’an children’s sports dance training market of SCP analysis framework, studied for Xi’an children’s sports dance training market in market structure, and performance of the status quo. To help more training industry is relatively perfect model, obtain more profits and improve the quality of the training industry as a whole, let more children participants to participate in the dance sports industry, Xi’an children’s training industry market structure optimization, improve the market behavior, improve market performance and problems of Xi’an children’s sports dance training market give advice. Draw the conclusion through the research of this paper:1, Xi’an children’s sports dance training market is oligopoly market of type III, a smaller degree of difference, teachers and participants in the sex ratio imbalance, training industry entering barriers technical barriers to high, governmental supervision lower barriers to exit are low.2, Xi’an City, children’s sports dance training market price of civilians, the participants of the training institutions to choose more attention to the quality of teaching, in the market competition to win the need to improve the teaching level of training. Training point of all kinds of advertising promotions, the production of single and event billboards become the main means of.3, Xi’an children’s sports dance training industry’s training performance is low, the advertising of Xi’an children’s sports dance has a certain effect, the participants are more satisfied with the service quality of the training industry.4, Xi’an children’s sports dance training industry belongs to low oligopoly competitive market, price behavior and non price behavior is determined by the market structure, market structure to the owners of the training institutions the concentration is low. Market behavior determines the market structure, the same training market of advertisement behavior and innovation behavior affects the market performance, but market performance is not directly change the market structure and in the promotion of sports dance training industry development, government behavior indispensable.