The Theoretical Research On The Operational Mode Of Our Country's Sports Dance's Athletic Market

Aiming to make Sports Dance develop better in China, after studying the literatures and achievements as well as the inside structure and the idea tharacteristics of the operational mode of our countruy's Sports Dance's athletic market, using the priciples of sociology, economics, management science and sports science, the present work analyzed the feasibility and the relative stratery for the general adoption of market principle for Sports Dance competition, and discussed their Chinese characteristics, which hope to provide the theory for both the research work and the operation for the market mode of Sports Dance competition. In China, the study on the development of the market mode for Sports Dance competition is just on its germinal stage. Therefore, that constructing the sustainable developed estimating structural model and then attempting to evaluate comprehensivly and finding a effective method to make the market mode are favorable for the healthy, efficent and sustainable development of Sports Dance in China, especially before the 2008 Beijing Olympic Games.1.Sports Dance competition market can be divided into four types for the differences of Sports Dance products: the Sports Dance market for competition and performance, the Sports Dance market for gymnastic and entertaiment, and consultation and training, the Sports Dance market for immaterial assets and the Sports Dance market for agency.2.The main problems existing in the market mode for Sports Dance are as follows:(i) the devotion of sports sectors to Sports Dance is not enough; (ii) multiple management for Sports Dance leads to the unclear line between right and duty; (iii) the exploitation of commercialization lacks criterion and professionalization; (iv) the ideas of organizors are outdated; (v) the participation of publich is not positive; (vi) there is a pinch in both the operators and the agency; (vii) the principal part of the...