Research On The Micro Media’s Influence On College Students’ Ideological And Political Education And Its Countermeasures

Given the current micro media backdrop, information dissemination has the following characteristics: equality, equality, high efficiency, Liquidity, interactivity, decentration, fragmentization and so on. The current micro media backdrop has emerged a variety of media, such as MicroBlog and Wechat, affecting undergraduates’ life style, world view, philosophy and their view of value. College students are the main force of society, which are instinctive and quick learners for new things. Since Weibo and Wechat appears,students have been benefited from using it, while their physical, psychological quality and interpersonal skill have been affected too. For higher education, micro media can be a double-edged sword. On the one hand, it enriches teaching content, heightens impact, widens the channels, constructs cultural atmosphere, change the education way of ideological and political education, promote the communication between teachers and students. On the other hand, it brings a set of problems, such as low media literacy and channel for education. Emergence of such problems put forward higher demands for teachers. So in the background of micro media discuss how to make undergraduates to foster a correct outlook on the world, life and values is theme of ideological and political education,and is the students’ required course of self-development and self-perfect. This paper carries on the theory research of ideological and political education for undergraduate by three parts. The first part is the introduction, which discusses the definition of micro media and describes basic characteristics of information spreading in the micro media. In Part 2, the actualities and problems of ideological and political education of university students are summarized, and the opportunity and challenge in the micro media are also analyzed by analyzing the questionnaire. It provides a lot of data support for later part. Part 3 is about coping strategies, which analyzes opportunities and challenges of ideological and political education of university students from different perspectives, and proposes measures.