The Analysis And Research Of The Ideological And Political Education In Colleges And Universities In The New Media Environment

Into the 21 st century,with the new technological revolution,the world has entered the information age represented by new media.With the rapid development of digital communication and network technology,We Chat,Weibo and many other instant messaging APP,Baidu Bar,BBS forums and other virtual communities as well as major web portals,digital TV,mobile,in the popularization of college students in China.The Internet and other media to disseminate information,breaking through the time and space constraints,the traditional media(TV,telephone,letters,newspapers,etc.)With its virtual,interactive,instant and open,and other traditional media incomparable advantages,has become an important channel for college student access to information,communication and express personal ideas.With the increasing spread of new media,the impact on society is also growing,change people's lives and behavior.Ideological and political education in colleges and universities is the ideological and political education in accordance with certain social and political requirements,ideas,ethics,the use of a variety of environments,mechanisms,carriers and other means of education subject to exert a purpose,a planned,organized impact,The political education,ideological education,moral education and psychological education and other practical activities.As the new media in the ideological and political education from time and space constraints,to indoctrination as the main feature of the traditional ideological and political education is a great challenge.In the era of new media,multicultural interlaced,a lot of informat ion blowing,which also includes confusion,violence,vulgar,false and other spam messages,endangering the physical and mental health of college students.In order to adapt to the new situation of colleges and universities as soon as possible,to explore the application of new media and carry out ideological and political education,ideological and political education of college students to solve an important issue,the current ideological and political education of the inherent needs of students.Therefore,according to the new changes and new situation,based on the original ideological and political education,ideological and political education in colleges and universities should broaden the carrier channel,change the educational philosophy,open up ne w ideas of education,build a new pattern of education,adapt to the development trend,meet the needs of ideological and political education in co lleges and universities,and promote innovation.Starting from the basic theory of new media and ideological and political education,this paper introduces the definition of new media and the theoretical basis of ideological and political education in colleges and universities.Then,it analyzes the present situation of the ideological and political education in the new media environment,and analyzes the opportunities and challenges brought by the new media to the ideological and political education in universities as well as the existing problems.Finally,summarizes the new media environment of ideological and political education in college coping strategies.